Learning SEO or Search Engine Optimization is actually quite easy. You just need to find the right keywords to rank in the top position on Google. However, it does not mean that SEO practices are easy as well. There are so many analyzes and research should be done, especially related to keywords.
So, do not be surprised that quite many companies invest in tools for SEO. For example, Ahrefs fixes their prices quite high. For the most affordable feature, you need to spend around $99 per month.
Fortunately, there are free SEO tools available on the internet. With these free SEO tools below, you can also have the chance to compete to be in top places on Google.
Google Keyword Planner
Google Keyword Planner is a part of advertising platforms owned by Google. This service is actually used to look for and analyze the right keywords for advertisements. But practically, it can also be used as a SEO tool. As a Google platform, Google Keyword Planner has access to complete search keyword data.
This point alone adds to the accuracy of keyword research. Moreover, Google Keyword Planner is specifically designed for business. With a specific designation, you will be able to get supporting insights for rising conversion rates.
Such an insight is extremely useful if you want to apply marketing content strategies for business. However, there is one thing to keep in mind. The data that Google Keyword Planner displays includes only paid searches.
When used to predict the level of keyword competition, the data that appears only contains the competition between Keyword Planner users itself. In other words, Google Keyword Planner cannot really show the level of competition for keywords. So, it will be better if you do not make this platform your only SEO tool.
The next best free keyword research tool you can use is Ubersuggest. Ubersuggest is included as the best free SEO tool that you should not miss. Though it is free, this SEO tool offers complete features.
Such as domain performance overview, per page SEO effectiveness reports, recommended keywords, content ideas, and backlink data.
Besides all useful features offered, Ubersuggest also has a friendly and intuitive user interface. You do not need a lot of time to understand how this platform works. You will not be intimidated with many buttons as well.
There are at least 3 features of Ubersuggest that you can use for keyword research, which are content ideas, keyword ideas, and keywords.
If you are eyeing long-tail keywords for SEO, Keyword Tool is the right option. This platform provides a way to find long, recommended keywords. It is not a secret anymore that in order to increase the traffic of SEO, you need to target long-tail keywords.
This kind of keyword has lower competition levels and allows you to be on a higher rank on the search engine. Moreover, Keyword Tool does not only provide a keyword search platform for Google. It also even has keyword research options for seven other mediums; YouTube, Twitter, Instagram, Amazon, eBay, Blog, and PlayStore.
This SEO tool also provides language and location options. All of those features and options come along with qualified keyword search results. For every single keyword entry, the Keyword Tool will recommend more than 750 long tail keywords.
This platform is so reliable, light, and quick to use. Almost 100% of its services can always be used. But if you want to completely see the data, you need to subscribe to Keyword Tool Pro.
The next one of the recommended free tools for SEO is WordStream. WordStream helps marketers from all over the world to do online marketing. It provides special software for marketers in various mediums, including software for small and medium-sized businesses, agencies, and e-commerce. Special software for small-sized businesses has some useful features, such as monitoring the progress of creating ad campaigns, optimizations, and ad performance reports.
Apart from all those advanced services, WordStream also provides free services for you. There are at least 6 types of free services that can be used for online marketers. They are Google Ads Performance Grader, Facebook Ads Performance Grader, Free Keyword Tool, AdWords Landing Page Grader, Facebook Opportunity Calculator, and Smart Ads Creator.
The Free Keyword Tool feature works the same as other SEO tools. You just need to insert a keyword or URL in the provided column. You can also add the target industry and country coverage.
Then, WordStream will quickly display a list of recommended keywords along with the search volume. But unfortunately, the data contains the keyword competition level, the cost per click (CPC) ad price, and the opportunity score are only shown when you open a free trial account.
Last but not least is Wordtracker. Wordtracker is a SEO tool that also works as a market research tool. On one same page, you can get keywords for SEO as well as pay per click or PPC-based ad keywords.
You will likely be surprised when you directly try this SEO tool. The display design and user interface are clean and easy to understand. The data display options are also so varied. It can be said that Wordtracker is at the same level as Google Keyword Planner.
Wordtracker gives at least 10,000 keyword recommendations for every entry inserted. You can also manually set up what words you want to insert and what words you do not want to insert in keyword research.
There is also a special column where you can save keywords that have been researched. Wordtracker has features that Google Keyword Planner does not; access original passwords, related keywords feature, SEO competition metrics, Search Result Comparison or SERP, live chat customer service, and Keyword search options for Google, Amazon, YouTube, and Ebay.
Those are the recommended SEO tools that you can use for free. Each of them has its own pros and cons. There are still many other options available, such as LSI Keywords, KWFinder, and many more. So, which SEO tool do you want to try using?