Job fairs are valuable events for business owners and HR leaders to get top talent and showcase their brand's culture and career opportunities. The digital era has made the development of the career world increasingly rapid, and HR leaders must continue to adapt to stand out in the market. One way is to know the job fair trends and apply them. The trends not only enhance the candidate experience but also streamline the hiring process and increase the effectiveness of the job fair you will attend. SMEBrother will cover it up in this article, let's check it up.
Do job fairs adapts?
Yes, job fairs adapt to the job market and technology. For example, job fairs offer virtual options for those who cannot come in person. Plus, employers can provide virtual resources like industry insights, resume reviews, and interview preparation tips. You can save time and money, applicable to both employers and job seekers. Traditional job fairs are still widely used, but continue to adapt to technological developments such as providing QR codes for complete information from the company, sharing website and social media links, using web links to inform application requirements, etc. That’s why learning about job fair trends is a must for employers.
Do employers need to prepare for a job fair?
Yes, because before you connect and interact with potential candidates, you need forethought and planning. Seeing results in a job fair is not something instant. You need to have a pre-job checklist to set up your success. Some of the most important things to prepare are recruitment goals, how to attract target audience, plan the booth, test the technology, and create backup plans.
Top Ways to Attract Top Talent at a Job Fair
Defining a recruitment goal will make it easier for you to choose what position you are looking for, what skills and qualifications you need, what job description is suitable for new candidates, etc. Once the recruitment goals have been made, you can sort the demographics of job fair attendees and the number of expected job seekers that suit your needs. Tell the recruiter to promote your company by aligning attendees with the skills you need.
Make the booth as attractive as possible, plus test the technology such as laptops, projectors, QR codes, printers, and everything for your booth needs. Don't forget to have backup plans such as spare laptops, data on flash drives, folding tables if the event doesn't provide tables, etc.
Job fair trends and innovations to get maximum potential
We have prepared the best job fair trends that you can consider before you attend the next event.
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Speed interviewing candidates
With the possibility of many attendees coming to your booth, you need to prepare a speed interviewing method to ensure all candidates can be handled and you get their resumes for follow up. Speed interviewing allows employers to get an overview of skills and experience and build a rapport even in fast conversations. The speed and accuracy of potential candidates in answering is a plus, showing that they are eager to get the spot, critical in processing something, and have high focus.
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Invite staff at all levels to participate in a job fair
Potential candidates can meet with different types of roles in your organization, and employees can have direct conversations with candidates who fit their fields. Plus, employees can show what they can get while working in your organization, how the company maintains their talents, how is the company culture, etc. This will bring a lot of positive results from existing employees and potential candidates.
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Implementing VR and AR to engage candidates
You can implement virtual reality (VR) or augmented reality (AR) for your next hiring event. Create a unique experience for potential candidates by simulating real-world scenarios by providing virtual tours of the workspace, taking a look inside your organization and candidates can engage with interactive content. Interesting things will attract candidates because they can judge that your organization intends to show the best for candidates in the most unique way possible. This value can be an important consideration for job seekers, to assess the value of your company.
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Hosting invite-only events
Job fair events are the first step to find as many candidates as possible and align them with your needs. After the day is over and you have a meeting with your team, you can start creating new events, invitation-only as a follow up to potential candidates. Don't give too much time from the job fair day and your invite-only events, so that top talents don't immediately look for other organizations. This way can bring you many opportunities to get top talents, because your follow up will have a high retention rate.
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Plan a gift
One way to attract new talents is to prepare gifts. For example, you can make corporate gifts in the form of notebooks and pens, umbrellas, water bottles, or T-shirts with your company logo. Useful and quality items can ensure that they will be used by the recipient according to their needs. This will bring joy to students or job seekers at the job fair. Not only how you give simple gifts, but also how you please the audience and spread your brand widely.
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Portfolio review
When job seekers come to your booth, ask them to make their LinkedIn profile as attractive as possible, even if they bring a resume. This session can be an opportunity for job seekers to present themselves in the best possible light, and you can provide a personal counseling session about it. By providing value to potential candidates for their portfolio, candidates will feel helped to find other jobs even if they cannot join you.
Having some innovations and job fair trends will make you always stand out in every event and can attract more talents. The goal is to maximize your resources and need new ideas so that your company value is more unique and diverse, does not seem monotonous and can attract top talents. Hope SMEBrother can help you in implementing a job fair, and we have prepared various other articles for business preparation for business owners, tips and tricks for employers to get the best team, and many more. Check our website for valuable information, and take your business to the next level with us.
