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Job fairs are valuable events for business owners and HR leaders to get top talent and showcase their brand's culture and career opportunities. The digital era has made the development of the career world increasingly rapid, and HR leaders must continue to adapt to stand out in the market. One way is to know the job fair trends and apply them. The trends not only enhance the candidate experience but also streamline the hiring process and increase the effectiveness of the job fair you will attend. SMEBrother will cover it up in this article, let's check it up. Do job fairs adapts? Yes, job fairs adapt to the job market and technology. For example, job fairs offer virtual options for those who cannot come in person. Plus, employers can provide virtual resources like industry insights, resume reviews, and interview preparation tips. You can save time and money, applicable to both employers and job seekers. Traditional job fairs are still widely used, but continue to adapt to technological developments such as providing QR codes for complete information from the company, sharing website and social media links, using web links to inform application requirements, etc. That’s why learning about job fair trends is a must for employers. Do employers need to prepare for a job fair? Yes, because before you connect and interact with potential candidates, you need forethought and planning. Seeing results in a job fair is not something instant. You need to have a pre-job checklist to set up your success. Some of the most important things to prepare are recruitment goals, how to attract target audience, plan the booth, test the technology, and create backup plans. Top Ways to Attract Top Talent at a Job Fair Defining a recruitment goal will make it easier for you to choose what position you are looking for, what skills and qualifications you need, what job description is suitable for new candidates, etc. Once the recruitment goals have been made, you can sort the demographics of job fair attendees and the number of expected job seekers that suit your needs. Tell the recruiter to promote your company by aligning attendees with the skills you need. Make the booth as attractive as possible, plus test the technology such as laptops, projectors, QR codes, printers, and everything for your booth needs. Don't forget to have backup plans such as spare laptops, data on flash drives, folding tables if the event doesn't provide tables, etc. Job fair trends and innovations to get maximum potential We have prepared the best job fair trends that you can consider before you attend the next event. Speed interviewing candidates With the possibility of many attendees coming to your booth, you need to prepare a speed interviewing method to ensure all candidates can be handled and you get their resumes for follow up. Speed ​​interviewing allows employers to get an overview of skills and experience and build a rapport even in fast conversations. The speed and accuracy of potential candidates in answering is a plus, showing that they are eager to get the spot, critical in processing something, and have high focus. Invite staff at all levels to participate in a job fair Potential candidates can meet with different types of roles in your organization, and employees can have direct conversations with candidates who fit their fields. Plus, employees can show what they can get while working in your organization, how the company maintains their talents, how is the company culture, etc. This will bring a lot of positive results from existing employees and potential candidates. Implementing VR and AR to engage candidates You can implement virtual reality (VR) or augmented reality (AR) for your next hiring event. Create a unique experience for potential candidates by simulating real-world scenarios by providing virtual tours of the workspace, taking a look inside your organization and candidates can engage with interactive content. Interesting things will attract candidates because they can judge that your organization intends to show the best for candidates in the most unique way possible. This value can be an important consideration for job seekers, to assess the value of your company. Hosting invite-only events Job fair events are the first step to find as many candidates as possible and align them with your needs. After the day is over and you have a meeting with your team, you can start creating new events, invitation-only as a follow up to potential candidates. Don't give too much time from the job fair day and your invite-only events, so that top talents don't immediately look for other organizations. This way can bring you many opportunities to get top talents, because your follow up will have a high retention rate. Plan a gift One way to attract new talents is to prepare gifts. For example, you can make corporate gifts in the form of notebooks and pens, umbrellas, water bottles, or T-shirts with your company logo. Useful and quality items can ensure that they will be used by the recipient according to their needs. This will bring joy to students or job seekers at the job fair. Not only how you give simple gifts, but also how you please the audience and spread your brand widely. Portfolio review When job seekers come to your booth, ask them to make their LinkedIn profile as attractive as possible, even if they bring a resume. This session can be an opportunity for job seekers to present themselves in the best possible light, and you can provide a personal counseling session about it. By providing value to potential candidates for their portfolio, candidates will feel helped to find other jobs even if they cannot join you. Having some innovations and job fair trends will make you always stand out in every event and can attract more talents. The goal is to maximize your resources and need new ideas so that your company value is more unique and diverse, does not seem monotonous and can attract top talents. Hope SMEBrother can help you in implementing a job fair, and we have prepared various other articles for business preparation for business owners, tips and tricks for employers to get the best team, and many more. Check our website for valuable information, and take your business to the next level with us.

Finding top talent is hard, because they can’t suddenly get into your company even though you have opened a job vacancy. But there is still a way to find top talents that never loses its charm, by attending a job fair. A job fair is one of the best ways to engage fresh graduated students or currently-employed individuals who need other opportunities, by selecting the best from the pool. For employers, this can be a crucial frontline to attract and fetch top talents to the business. We will explain in this article how to attract top talents to your company. What is a job fair? A job fair is an event where recruiters, employers, and schools meet to find prospective job candidates. This event provides an opportunity for employers to offer information about their organization, or provides a table to collect candidate resumes and exchange business cards. Employers and job seekers can discuss job opportunities, expand their network, and exchange job information. This event is attended by many candidates, and has many opportunities for recruiters and employers to find potential top talents. What is top talent? The top talent is a term for employees who have good potential with a combination of great behaviors, good attributes, having both hard and soft skills. Some characteristics of top candidates are strong work ethic, having leadership potential, fast learner, initiative, passionate, easy to work with and dependable. Each company has different criteria in determining their talents, and when you are going to attract some of the top candidates at a job fair, you must explain in detail about the role requirements, company's business objectives, and company's culture. What are the benefits of attending a job fair? Attending job fairs is not only to find potential candidates, but also has many benefits for companies. Job fairs are an opportunity for employers to connect with industry professionals, other businesses, and potential partners. These connections can expand opportunities for sponsorships, collaborations, and access to gaining top talent from recommendations from other employers.  Employers can take advantage of the opportunity at job fairs for brand visibility and demonstrate their commitment to the local workforce to attract top talent. Some talents or candidates who are in line with the company's mission will be interested in joining and learning more about your organization. If employers have the opportunity to attend more than one job fair, then employers can get a lot of real-time feedback on how competitors attract talents, what things can attract candidates, and what market trends are. Plus, job fairs are a cost-effective way to get potential candidates in one place and in a short period of time. How to attract top talent at a job fair For employers, attending a job fair is not only about finding as many potential employees as possible, but also choosing the best ones. Take a look at some of our tips that you can prepare for the next job fair and attract talented individuals: Describe in detail your hiring needs Before entering a job fair, you need to prepare the purpose of joining the job fair and assess the recruitment needs. By knowing what position and why you need new talent for your organization, you can focus on the requirements and criteria you are looking for. When the talent submits their resume, you can follow up with the questions you have prepared, plus what you need to test to get the best talent. Prepare the team Team leaders need to participate in job fairs to ensure that the new talent can fit into the team, ensuring the role will be filled. The team leader needs to prepare all the company's information such as business vision and goals, company culture, procedures for applying, and requirements. You need to divide the tasks to several people if you bring 3-4 team members to the job fair. Ensure each person has their own role such as explaining to candidates and giving business cards for introduction, giving corporate gifts to anyone interested in your company plus for brand awareness, the part receiving resumes and explaining what the next steps are for applying, etc. Leverage your social media account Social media is the best medium for further promotion after many people know your company at the job fair. You can inform your followers through social media accounts when you will be attending a job fair, and let them know you are hiring. There are many social media platforms that can attract a lot of engagement such as Facebook and Instagram. You can also do Instagram Live when the job fair starts, to open up opportunities for job seekers who want to know your company and did not have time to attend the job fair due to distance or time constraints. Introducing employee development Every candidate will need as much detailed information as possible about what their benefits are after becoming an employee at your place. You can show candidates that your office prepares employee development such as seminars, courses, room for learning with team members, and other programs to ensure employees have the opportunity to gain career growth and new knowledge according to their fields. This will attract the interest of many great talents, because someone who wants to continue to learn new things is a characteristic of someone who wants to continue to develop for the common good. 10 Effective Team Management Skills For Your Business The many benefits of attending a job fair require you to prepare many things so that you can get the best talents from every job fair you attend. Show the best so that your company is known for its positive culture and good visuals. If you do some of the tips above, there will be many top candidates who are interested in your company and interested in going further.  SMEBrother is ready to give you other tips regarding job fairs or finding the best candidates for the team and role you need. Hope SMEBro tips can help you attract top talents and visit our website for various tips in thriving your business to the next level.