The one of the important key of bussiness continuity and development is our customers. They are the recepients of our product benefits, and certainly they are also the party that give our bussiness cash flow. Without them, our bussiness doesn’t exist. Furthermore, the growth of bussiness never happens if we lost the contact or the interaction with them.
If we have good communication to them, it could make us easier to do marketing and up our selling target. Because have the customer’s database is not enough. We have to take care of them with our bussiness capacity. What happen if we still established in a good communication? Of course they would re-purchase our products and also recommend us to their circle too!
The bad treatment to our customers or lost contact after purchasing – just a formal transaction relation doesn’t make customers come back to us and our brands doesn’t remarkable in their mind. So we should more patient to feed them the soft communcation, instead of hard selling them every single day. They will bored right?
And here we are, the 4 easy formula to stay inside a good relationship with our customers:
Hear And Deep Listen The Honest Testimonial
In reality, the customers that choose our products to fulfill their needs/want, off course have the comments about those products. At least one comment. Because they already spent their money to use our solution to their problem. It means that they already give us the trust in the problem that they face. Who wants spent the money for bought the useless product? Off course the clients must have any expectations about the products.
If we confused about how to still connect with our product’s buyers, we could provide the “listening to the product’s feedback” place. Whatever it form, make sure that our customer’s could convey they felt and tought honestly to us. Chat one by one in any social media, open the comments section in website, or in public posts in social media.
With this, we would receive the positives and the negatives side about our services from all of them after purchasing and use our products. They would happy too if we could reply their feedback with politely and friendly.
Feed Them With Enough Related Product Information And Poured Into Many Contents
Considering before purchasing often did by many people. The contents about product information and also the relate education about it would help them to choose. If you want to maximize, don’t forget to make the customers or followers contribute the product formulations. Isn’t one of the reason we create products and build a bussiness is to solve customer’s problem? Listen to them and gain many ideas from any platforms.
But, once is not enough. We should update our feed and catch the trends of our market to create the newest contents, consistently. No matter if we could update just for once a week. They will aware about our brand’s existence. In nowadays, we also could update the interactive contents such as Q&A, polling, etc. right? So, let’s try to use many feature in our possible channel to engage with our customers.
Give Them Appreciation
Everyone love a honest appreciaton, said Dale Carnegie. Our customers love it too! We could pour it into many kinds of communication that able to reached by customer. The example of easy way to keep interacts with customers for this points can be: compliment contents in social medias, thank you card in our product, simple gift addition while they purchase our product, and many more! And here some example to give them a nice words:
- Have a great day !
- Thank you for supporting us !
- You are an excellent mom ! (baby’s product)
- This is a small gift just only for our loyal customers ! Enjoy it !
Keep two side-direction communication
If we already interact with our audiences in any platforms before they buy, follow up the customers is no less important. We shouldn’t worry if they will uncomfortable with our strategies to ask and keep the communication to them. Even the customers would be happy if they could speak up their needs and complains. Furthermore, actually they have addition question about the product.
Yes, these works will be a huge homework for the bussiness. Receive all of the bad complains, feed with interactive contents every time, follow up in chat or email if we have the database of the customers, and also ensure them to be a loyal customers for us. Need many patiences, time, and human resources. But, it also a huge investation too right? Interaction before and after transaction ! And our bussiness will be the remarkable brand for them.
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