In recent age, “Googling” to searching for information before finally decide what solution, is the path that 8 from 10 customers generally use. It means, website could be so powerful for your perfect information place and surely can attract people to buy what we offer. With interesting website, amount traffic of people that gain information about many solutions as they need and purchase number on our website could increase more than we think!
But, if we didn’t build our website properly, don’t expect for the huge of viewers and buyers. Besides, people could easily underestimate our brand and choose another brand or competitor.
Low quality of website, low traffics and customer too. Worth to try, these 10 ideas could improve your website.
- Make the very unique and remarkable domain.
Don’t ignore the website domain’s name. Why? because customers attract on us and one of their reason is from our unique domain’s. Apart from creating a unique domain, make those fit with popular relate keyword with our products, and ensure your domain is so easy to remember too.
In other word, we have to formulate our domain’s name with the unique SEO-able simple short words for catch more customer. Compare this: www.packingyourthings.com with www.thebestfoodpackagingboxandplastic.com. Which is more unique simple and remarkable domain? I’m sure we have a same choice.
- Fill the complete information about our business
If social media was used for product display and interactive place, website is most appropriate place to give further information. More complete our information, more customer pleased because our website fulfill they needs.
This idea based on the main motive of prospective customers to surfing google machine. Yes! Searching for enough information from a website. Those information including all of our business information, location, how to order, contact person, testimonial, and many more!
We could imagine about customer journey on internet or what kind of information they need first before transaction happen. Explore it and apply to our website. Certainly, people will stay if we have very complete information as they want.
- Don’t Forget to complete our web information with product explanation
A delicious food is incomplete without a bit of salt. As well as product info in our website. Many of information in a website is incomplete without products description. What kind of problem we solve, vary of our brand service, and the detail about the product such as: benefit, price, size, weight, color, side-effect or others description based on the type of the product, would support customer’s consideration.
Lack of knowledge could easily make people left our website. Many example of website features that couldn’t provide enough information about brand and product so they skip to another site. Therefore, make sure your website contain a perfect product info as customer’s need.
- Great design, great visitor
Ensure your design including feature, placement, color, shape, content type, font match with your customer’s character. Before it, make sure we already have a database about customer segment including about customer’s interest.
In general, women identic with pink color and epic design. Also men, usually compatible with dark theme such as black or navy design. Each of data such as age, profession, gender, location, and many variables could have their own characteristic. Make them happy with our brand design that match with them.
- Word and diction in whole contents in your website, based on your customer’s character
Not just the match design, the contents should sounds like client’s language. Learn and research their way to discuss and response, viral trends, spesific familar word, could be some powerful ingredients to create a contents.
If you difficult to handle it, you could delegate it to content creator services.
- Consistently update a new blog contents that based on customer’s need and interest
What happen if we attacked by ads, product promotion, product information, everytime. Day by day, hour by hour, even minute by minute, every moment. We will stuck in boredom situation and being more worst if those relate with a brand or product that contains promotion only.
Welcome to the softselling in internet world, who people could more stay with our brand because of contents. Alright, we spend more time on a website that contain full of information that we really need. Whatever the kind of contents it is – videos, articles, podcasts, or just a piece of photos with a creative caption, as long as the uploads are consistent, people would consume our posts to fulfill their thirst of information.
- Ensure your website load with fast speed
With quick respon of website loading, our customer will directly view our website appearance and information. So, they didn’t wait our website load too slow. How many of us, change the visit from a website to another website because of that website running out of our patience stock?
Clients want to obtain many information as they need as fast as possible. So, why we don’t provide the best service including the speed of website loading?
- Connect your website with another social media links
Absolutely we have another platform of social media that could be accessed by customer. At least one another social media link. With put those links in our website, people could discover more about our brand and attract more interest if match with their needs.
- Add “search bar” fitur to easier the customer’s journey
Vary of contents and little bit of information. It can solve with search bar fitur in our website.
- Explain your story of your business
We can start from the history, vision and mission, what kind of brand services, and maybe the person behind the scene too!
In this digital age, attention of people on every contents including websites on internet right now just 3 second. If those not interesting for your customer, they will search for another contents quickly. So, will you let them go away when they just arrived click on your website?
If your need a service to build and maintanance your website for your bussiness, you could visit us here. Grab your chance fast !