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In this digital world, the development of every business is getting faster. Social media is more than just a platform for staying connected, but it can also be a marketing tool that businesses of all sizes cannot ignore. With billions of active users across platforms like TikTok, Facebook, Instagram, and any E-commerce platform offers a unique opportunity to engage with potential customers where they spend a lot of their time. Effective social media marketing not only focuses on customer engagement, but also boosts brand visibility, drives traffic, leads, and sales. Let's take a more complete look at what you can do to promote with social media marketing steps. What is digital marketing? Before discussing social media, we will discuss in general what digital marketing is. Digital marketing is the use of digital channels, technologies, and strategies to promote brands, products, or services to consumers online. The market is huge and has unlimited business opportunities, so with digital marketing, you can take the time to understand your target audience and benefit from valuable leads, build your brand awareness through platforms where they spend time digitally such as search engines, social media, email, websites, and mobile apps. Plus, you can learn how to compete with the best while focusing on business growth through effective E-commerce marketing. Social media marketing service scope By focusing on social media, you can do a marketing strategy that strikes the golden ratio between data rationality and human resonance. There are several service scopes that can provide comprehensive and high-quality solutions and bring advantage to your brand: Digital performance marketing Search engine optimization (SEO) with a focus on keyword layout or on-site and off-site SEO, advertising bidding on search engines such as Google or Baidu, conversation rate tracking and AB testing. By locating high-value users, you can reduce customer acquisition costs and increase the conversion of natural traffic and paid advertising. Multimedia creation Product photography with commercial-grade quality, brand story short films, short video editing, TVC advertising creative production, and special effects packaging. By using professional video and audio materials, you can enhance brand quality and adapt to multiple scenarios such as E-commerce, press conferences, or social media. Branding and graphic design Visual identification systems like creating perfect logos according to standard colors and fonts, brochure or poster visual output, and product packaging design. You need to build a unified brand visual language, achieving brand-effect integration from logo, packaging, to advertising. Marketing activities coordination Internet celebrity resource matching and contract management, online and offline integrated marketing activities (pop-up stores/live streaming), and full process implementation supervision. Leverage the KOL fan economy to create phenomenal event marketing and monitor ROI in real time to ensure event effectiveness. Social media marketing Hot content planning, multi-platform account hosting, researching and precise advertising placement, and everything that optimizes interaction rate through data, achieving viral communication and brand social voice through KOL collaboration. Web design Create responsive websites, landing page designs, UI/UX user experience optimization, and change the main page into a shopping cart function integration. Plus connects SEO according to the desired web design by focusing on data-driven architecture design to improve user retention rates. Combining social media marketing promotion with BUD funding If you are in Hong Kong and want to expand your market reach to Mainland China and other countries, you can use BUD fund to use special fund and achieve low-cost and efficient expansion. You can start from strategy implementation, customizing brand upgrade path with BUD funding up to HK$7 million in subsidies, mainland market compliance access guidance and business resource docking. Learn About BUD Fund and How to Apply it in Hong Kong Using BUD funds to cover 50% of digitalization investment, streamline cross-border operation structure and save 50% of initial costs. This will accelerate growth with hot product creation, enter into regional marketing subsidy application, and E-commerce channel expansion. All of this you can do when you get full-process support for BUD declaration. Benefits when using social media marketing promotion If you understand that social media is a powerful way to help businesses connect directly with their audience, here are some other benefits: Builds brand awareness and identity By consistently sharing engaging content, your business can be stronger in brand identity and build familiarity among your audience. Visual branding from logos and packaging, plus tone of voice can be maximized in every post. Over time, this helps customers associate specific qualities of your brand values. Massive reach Social media platforms have billions of users worldwide. You can maximize several platforms in mainland China such as Baidu, Douyin, Xiaohongshu’s, WeChat, Weibo, or global platforms such as Facebook, TikTok, Instagram, or YouTube. You can target any demographic according to your product and brand value, because social media offers unmatched access to the people you want to reach. Cost-effective marketing SMM is budget-friendly compared to traditional advertising like TV, radio, or print. Even small businesses with limited budgets can still launch campaigns, work with influencers, and promote posts using the SMM method. You can start from free tools, to using an agency to maximize Return on Investment. Provides valuable customer insights Social media platforms have detailed analytics on who is engaging with your content, from demographics, location, interests, and behavior. This will help you understand your audience and tailor future campaigns. You can use SMM methods for product development and identifying new market opportunities. Where can we get social media marketing services? SMEBrother is the right place to get any social media marketing promotion, with our deep insights into the digital ecosystem and our practical experience to create a one-stop brand-effect integration solution. We use data-driven creative engine to precisely enable business growth. SMEBrother team consists of skilled professionals who are always up to date with the latest trends and best practices in digital marketing. Leverage our industry expertise to develop strategies that give you a competitive edge. We pride ourselves on building long-term relationships with our clients. Your success is our success and we are committed to ensuring you are satisfied with our services. If you have any questions about social media platforms optimization or anything business related, SMEBro is here to help! Please send us your questions and we will reply as soon as possible.

Some digital agencies treat SEM as paid advertisements that appear on search engines. If you're looking for a way to boost traffic to your website, search engine marketing is the perfect solution. This method involves increasing your website's visibility on search engine results pages. The key is to increase your ranking and exposure. Paid advertising is the primary means of search engine marketing. It will make sure that your website is available to customers who are looking for products and services that your business offers. In the broader term, SEM also has the same procedure as SEO. Many people misunderstand the concept of SEM, which is considered as "pay-to-play" where the top bidders will always win at the auction and get the top slots. Rather, Google has a complex quality to determine which ads will appear in the top spot.  Google will assess the quality of the ad based on the relevance of the ad, the ad's historical CTR, and landing pages that match the keywords installed. The higher the quality of the ad, the price of Google ad will be cheaper. That's why using a digital agency service will increase your efficiency in advertising and get the ROI of an SEM campaign. WHY DO SEM? Fast and effective Getting your website up on the first page with organic search results is challenging and takes a long time. The systematic SEO plan will take at least a few months to implement. Search engine marketing can provide you with instant visibility and a high CTR. Compared to SEO, SEM can get your website onto the first page in a matter of minutes. It also delivers instant visibility.  When a searcher clicks on a search ad, it's because they want the answer to their question as soon as possible. In addition, people click on search ads indiscriminately. 50% of participants didn't know that they were clicking on paid advertisements. Greater brand awareness SEM is an effective way to increase your presence in search engines. It can help potential customers find you and increase your ROI. However, if you don't have a robust website, SEM can help you get there. While SEO takes time, SEM can get you into the first page quickly. The first position is where people click when they type in a search query. While search ads aren't purely advertisements, they serve a functional purpose in a search engine. Hence, they're often not recognized as advertisements. The results from SEM campaigns can be helpful for your business. Stay in the competition SEM is a great way to reach your potential buyers if you have a local business. The local market is full of local businesses, and it is crucial to compete with them to reach that audience. With SEM, you won't lose out to the competition, since it is much easier to use. You won't have to wait for the results of your ads. They will show up on the top results faster than you can with other forms of advertising. If you already have a ranking of #1 in organic search, you can still be eliminated by people who install ads. Not everyone who accesses the first page will click on your link because the position is lower than the one who posted the ad. In addition to being a supporter of SEO, SEM is also useful for keeping your business in the top competition. SEM gives you control over your selling message Organic search results are met by answering user questions as detailed and relevant as possible. While this is good for the inquiring public, it is not so great for companies to maintain their selling proposition. For that matter, search engine marketing gives you complete control over your message. It enables you to be visible to people looking for your products or services. With search engine marketing, you can have a better chance of getting your products in front of potential customers. Designate the proper keywords to transmit the message you desire. Paid search marketing is an excellent way to increase your sales. You can create ads that look like organic search results. Whether it's an ad or a link, you have complete control over your message. It's important to know what types of ads work best for you. When choosing a website, make sure that you take keywords that relate to your business. SEM paves the way for SEO You can gain insights from SEM campaigns. It will explain the weaknesses and strengths of your website. This will help you to prepare SEO for the future after you decide to stop posting ads for a while.  For each keyword in your SEM campaign, you will get statistics on the number of times your ad served, volume, and conversions. This data is essential to determine whether the ad that you have installed is right on target according to the keywords you want or not. For example, if clicks on your ad are high but conversions are low and the traffic is good, but the steps for potential buyers to be interested in your product or service are still not set. It is the best way to start other SEO methods to support your SEM campaign. Google Analytics reports will also give you to discover new long-tail keywords, title tags, and meta descriptions for your SEO. SEM VERSUS SEO The two main types of online advertising, SEO, and SEM are complementary and can be used to meet the marketing goals of your business. SEO and SEM can help drive traffic to your website, but there are some differences between them. With SEO, you have to build a strong base of authority. Building an authoritative base can take months. Second, search engines are constantly changing their algorithms, and adding new ranking factors can make your SEO strategy obsolete. So, when deciding between SEM and SEO, remember that a successful strategy requires a long-term commitment and ongoing testing. Ultimately, your goal is to increase traffic to your website. SEM can result in instant traffic. But SEO web pages can be wiped out by SEM campaigns. In addition, SEO pages are optimized for organic search, so a combined paid and organic click-through rate is more effective. Whichever method you choose, you'll be maximizing the potential of both methods to drive targeted traffic to your website. You'll need to make a choice based on your business's needs and goals. Both methods are effective in generating traffic. While SEM is more effective at getting instant traffic, SEO is more useful to increase your brand's visibility in the organic search results. For this reason, both methods are good to drive more traffic to your site. And choose whichever one works best for your business.  So, which is better SEM vs. SEO? Both organic and paid methods have their advantages and disadvantages. FAQS How long does it take before I see the SEM results? SEOs will take around 3 months to see their first results, while the average top ten pages are more than 1 year old. It means that it could take anywhere from six months to over a year to achieve the desired position. To be sure, though, you should try to set your own KPIs. SEM will take it way faster than SEO. If your ad has a high relevance score, you can immediately occupy the top place of search results in an easy way. But occupy the top position by using SEM according to your budget. If your budget runs out, you can disappear from the top spot. How do I know the campaign is working? The performance of your SEM campaign can be measured by the number of visitors who clicked on your advertisements. Search queries can be informational, navigational, or transactional. Depending on the intent of the user, the ads should reflect that. To make your SEM campaign work, you can use markers that represent the performance of your website, ad copy, and keyword groups. By measuring how well your ads are performing, you can make necessary changes. The most essential measure of a successful SEM campaign is the ROI (return on investment). You can see the return on investment by dividing your revenue by the cost of your ads. For example, if you spend $400 on ads, you should get a 125% ROI. It means you've made more money than you've spent. High ROAS will increase your ROI over time. But if you're not seeing any return on investment, it's time to rethink your strategy and your budget. Is the SEM campaign safe for my website? SEM is a popular and safe online advertising method. Google Ads helps marketers to reach targeted audiences through pay-per-click advertising. An SEM campaign can increase website visibility and traffic for new websites to increase brand awareness. If you don't feel safe using SEM, look for a digital agency that can help you set up from start to finish. How to start an SEM campaign? A key aspect of an effective SEM campaign is its ad structure. A well-designed ad will be highly relevant to the customer's search queries and should appeal to their buying intent. Before selecting keywords for your SEM campaign, you should research your target audience and determine how to best reach them. If you're targeting customers online ad copy should be as concise as possible. After you've determined the keywords, write your ad copy. Remember, your headline has just 30 characters. The body of the ad copy should include the unique selling points of your business. It will convince users that you're the best solution for their problems. Be sure to tailor your ad copy to the advertising platform. For example, Google Ads has a limit of 90 characters for the headline and 30 characters for the description.

Millions of people spend up to 3 hours or more per day scrolling timeline through Facebook, Engage on things that appeal to them. Just for that reason, Facebook can be the best platform for advertising your business.  Advertising on Facebook has been used by around 6 million advertisers and has become a trusted strategy for lifting their businesses. If you start thinking about raising your business to the next level, it's time to start advertising on Facebook. But you will ask: How Much Does It Cost to Advertise on Facebook? The most important consideration when determining how much to spend on advertising on Facebook is your budget. While the daily and lifetime budgets are not the same, you can still tailor your ads to fit your budget. If you are advertising for a small business, you may want to allocate one-third of your total spending on conversion remarketing. You can choose the highest bid for the campaign and set the frequency accordingly. Why you should advertise on Facebook More than 130 million businesses are using Facebook for advertising. It is because 2.6 billion people use Facebook monthly, and everyone who owns businesses wants to promote their business on Facebook as the best place to advertise services and products. The best part about advertising on Facebook is the wide audience it can reach. You can target a large audience with your ad and use it to target people who are most likely to buy it. The platform's demographic targeting is one of the greatest benefits of using Facebook. For example, you can use ad templates and create your ad from scratch. This way, you can customize your ad to fit your audience's demographics. Facebook offers its users a lot of benefits. The most prominent among them is its massive audience. Its users are highly engaged with pages, so your business can interact with them and grow through this channel. It allows you to reach people with your products and services and improve your business. Here are 5 Instagram Marketing Tips For Beginners When you advertise on Facebook, you can expect your brand to grow. You can also expect your ad to be seen by hundreds of millions of people on the platform. What is the cost of Facebook Ads? The Facebook ads cost varies from $0.5 - $3.5. On average, you can start at $0.97 per click and immediately pick up $7.19 for 1,000 impressions. Prices can vary depending on your desire to promote your business. If you want to get likes (cost-per-like), you will pay around $1.07, and if you want your audience to download something (cost-per-download), you will pay $5.47. Facebook ads use the auctions system. Facebook will assess ads in terms of relevance, quality, and bids to determine which ad wins and appears on the platform. The cost of Facebook ads varies greatly depending on your industry and target audience. The cost can vary by the country, target audience, and even by city. If you're targeting a specific demographic, you can use the cost of ads to target them. Once you've determined how much your advertising budget is, you can choose the best strategy for your business. What Determines Facebook Advertising Costs? Facebook advertising depends on the marketing objective. Most businesses choose to use a single objective, but multiple objectives can be effective. With several things that can affect the price, you must know some of these factors. Let's take a look at the different factors below. 1. Audience The cost of a Facebook ads will depend on the audience's age, location, interest, and demographic of your targeted audience. You can determine your budget for an ad by turning off automatic placements in your Facebook ads. By turning off automatic placements, you can determine whether you are spending more or less money than you should. You can set advertising costs according to the budget you want to spend. The more specific you choose to put ads in your target audience, the more different the price. For example, the cost-per-click may go up by $0.55 if you are targeting women. Age also determines how big your ad is. The age 25-34 years old range is cheaper than 55-65 years old. The lower ad price could be because many users use that age range to place their ad. The best way to determine the cost of your ad is to compare the average cost of similar advertisements. In this way, you can determine the optimal budget for your ad. 2. Ad budget The advertising budget will impact how much Facebook ads costs for your business. If you set $100 for your budget, it will affect your ad performance, ad bids, and overall results of your advertising campaign. Facebook allows advertisers to set a daily budget. Social media strategists suggest at least $5 per day for Facebook ads daily budget. If you want to reach a large number of people in a short period, a daily budget of $25 will suffice. 3. Ad bid Facebook's bidding system is an excellent model to get more sales. Besides, it will improve the experience for people viewing your ad. While the size of your ad bid is not the only factor that determines ad delivery, it is a good benchmark to consider. To determine how much you spend on Facebook ads, you need to know the algorithm behind the Facebook ads bid. Let's take a look at some of the bidding strategies: Lowest cost bid strategy This bid is good for companies that are just trying out the Facebook ads. The lowest cost bid option will do the automatic bidding to help the business achieve the lowest cost opportunities per action or click. Target cost bid strategy This is manual bidding, for businesses who want to keep the bids at the same cost. You can bid however you want, but you can only use this strategy for product catalog sale campaigns, app install lead generation, and conversions. You should focus on your ROI to make the most out of your campaign. A high bid will mean you reach more people and generate more leads but a low one may not. 4. Ad objective When you create an ad, Facebook will ask you to choose one main objective and a specific goal. Awareness Brand awareness Reach Considerations Traffic App installs Engagement Video views Lead generation Messages Product catalog sales Conversions Store visits Conversions 5. Ad placement As a business owner, it's imperative to maximize your ad placement to maximize your results. Fortunately, Facebook allows you to customize your ad placement and optimize your campaign for maximum results. There are 6 different places for you to put your Facebook ads: Facebook Desktop Newsfeed Facebook Right Column Facebook Messenger Instagram Instagram Stories Audience Network Why is Instagram also included in the lists? Because Facebook owns Instagram and is one of the social media platforms with the most users, reaching 1 billion people monthly. Decide which of the placements above is cheaper. For example, Audience Network is lower than Facebook ads CPC and Instagram and can appear on mobile apps and websites. And on average Facebook CPC is $0.30 cheaper than Instagram. 6. Ad quality The most essential factor to consider when determining the Facebook ads cost is the relevance of the ad. A high Relevance Score will mean that your ad is relevant to your target audience. A Relevance Score of 8 means that the ad is highly relevant to the target audience. The higher your relevance score, the more likely your ad will be shown to potential customers. Hence, a high-quality ad will reduce your ad costs. Facebook gives these scores based on positive or negative feedback. You can access your relevance and engagement scores with these steps below: Go to Ads Manager --> Select the ad you wish to see --> Choose the Columns dropdown menu --> Click Customize Columns --> Select Relevance Score --> Hit Apply --> View Relevance and Engagement Score. 7. Season Season determines Facebook ads cost. The holiday season is the most expensive time for Facebook advertising. Below are the most expensive days to advertise: Christmas New Year's Eve New Year's Day Black Friday Cyber Monday Thanksgiving Boxing Day You will know people will spend more or need services on holidays. Although the ad cost will be higher, it's well worth the investment. 8. Industry Every industry has a different CPC on Facebook ads. For example, the cheapest industry to advertise is apparel. The most expensive industry is finance and insurance. You can take a look in the table below. Apparel Industry Average CPC $0.45 Industry Average CPC Apparel $0.45 Travel & Hospitality $0.63 Retail $0.70 Education $1.06 Technology $1.27 Real Estate $1.81 Beauty $1.81 Healthcare $1.32 Legal $1.32 Fitness $1.90 Industrial Services $2.14 Auto $2.24 B2B $2.52 Employment & Job Training $2.72 Home Improvement $2.93 Consumer Services $3.08 Finance & Insurance $3.77   Do Facebook Ads Work? Facebook advertising can be highly effective for many businesses. With a low cost and a wide reach, Facebook offers businesses an affordable way to promote their products and services to potential customers. You should not focus only on one type of Facebook ads. Instead, focus on the objective you are trying to achieve. If your goal is to increase traffic to your website, you should try the first option and test it out for a while. Aside from that, you should also test different types of Facebook ads to see which works best for your business. Different Types of Facebook Ads Photo Ads Video Ads Carousel Ads Slideshow Ads How To Reduce Facebook Ad Costs? Now that we've learned the basics of Facebook ads, we'll give you tips on reducing the cost of Facebook ads. Choose the right marketing objective Choosing a marketing objective is crucial because you can't click carelessly what you think feels ok. Do you want to market your product or service to people who need it? Or do you want to do brand awareness? Every goal you choose must be valid because choosing the wrong campaign will cost more than you imagine.     Narrow down audience Facebook can offer robust targeting possibilities instead of having to choose a broad audience with lower conversion rates. Specific audiences will be more targeted, and you waste less money to advertise. Always monitor your ad relevance Always check Ad Relevance Diagnostics to evaluate your engagement rate, ads' quality, and conversion ranking. This information will help you to determine whether the ad that you have installed is by the target audience you want. Conclusion If you want your Facebook ads to perform better than your competitors without having to study in detail and through trial and error, look for a digital agency that can carefully manage Facebook ads to grow your business.

It has been stated that a picture is worth a thousand words, more so if it is visualized in great detail. For a video, of course, multiply that by a thousand. Video production may sound very technical, but the truth of the matter is that marketing videos can do a lot to increase business. A well-designed and produced video can communicate a message to a target audience much more easily than written text. Video production also enables you to build brand recognition by using the medium to communicate your product or service benefits to a wide audience. The reason is that video production is not only about creating a film. It's about how you use it to reach out to your market and build relationships. Why is video production important? This is because you are communicating a message to your audience. This is not the same as marketing a product or service. When you are selling something through marketing, you are trying to convince people to buy something. With video production, you are trying to persuade people to take action. You want to convince them to opt-in to your mailing list, buy a product or service, or call a customer service representative. You want them to remember you so that when they need your services, you are there. The problem is that many companies don't understand this simple principle. They produce a fantastic-looking video with lots of special effects and music, which they think will help their message to get across. Unfortunately, it usually doesn't work that way. Video production requires that the message be directed towards your audience. It must be clear, concise, and memorable. It has to evoke a response and give the viewer a reason to respond to your message. You should always remember that before your audience does. What Is Video Marketing? Video marketing is one of the factors of an online marketing strategy that is made to enhance potential customer engagement through social media when you show a particular video. In short, it is the use of video to promote a product or service via the internet in much the same way as print and television advertising. Companies have adopted video Marketing from all over the world as an effective form of brand promotion and as an additional means of generating sales. Most businesses today use videos as part of their overall online marketing campaigns. Several businesses have even adopted video as their primary form of customer relations management (CRM). This is because videos are considered better than other forms of offline communication medium that offer the possibility of conveying key messages in a fast and easy manner. It can also allow your target customers to form an opinion or interact with you, which can have long-lasting effects on their purchasing decisions. However, not every company is capable of creating high-quality videos. Others may not have the budget to invest in creating engaging videos. The good news is that there are other marketing strategies that you can utilize to maximize your reach. One of these strategies is to outsource the production of your videos to professional agencies and production houses. There are several production houses and agencies that specialize in producing videos for internet marketing. These companies will provide you with expert advice on how to go about your overall marketing strategy. What Are The Benefits of Video Production For Marketing? This is perhaps one of the simplest forms of advertising that you can implement. A well-illustrated video with a voiceover, which can be performed by you or a professional, can generate considerable leads and traffic to your website. Here are the other benefits of video production for marketing: -It helps build brand awareness and credibility. You will be able to introduce and develop your brand image in the most effective way. If you are an expert in your field or industry, then you can upload your latest videos on your blog, website, or YouTube channel for your viewers to view. If you have something new to share, then your viewers will definitely appreciate this gesture of yours. - It creates a bond between you and your audience. As an entrepreneur or a webmaster, it is very important to connect with your audience. Viewers get to know and trust entrepreneurs who engage with their audience in interesting ways. If you want to establish a lasting relationship with your audience, it is very important to provide interesting and inspiring videos. If your audiences like your videos, chances are, they will pass on the information about your product or service to their friends and contacts, which in turn will increase your visibility in the market. -Your audience will remember your videos. People prefer to watch something that they have been interested in before by posting high-quality videos on your blog or site. This way, they will be more likely to share your content with their friends - thus, grow your social network rapidly! -Your viewers can tell if your video is good by the reaction of your viewers. Test your videos before you upload them online. If you are not confident about your video content, you can hire a professional to make a mock video. This will give you a clear idea of your video's effectiveness. - The internet offers unlimited possibilities. There are numerous online video sharing sites - YouTube, TikTok, Facebook, Instagram, Forum, etc. - so there is no limit to the number of videos you can create and publish. The key is to be creative and present your video interesting and meaningful to make your viewers bond with your message. Conclusion There are many other benefits of video production for your business. If you need to find more ways to promote your business, consider looking into video production as a way of increasing your exposure. If you want to find an agency with guaranteed quality video production services, Smebrother is the answer. Your customer base will grow, and your bottom line will increase without any extra effort. Don't delay. Start planning your next move today!

Search engine optimization is the process of enhancing the quality and volume of website visitors to a specific site or a particular page by search engines. SEO will target free traffic as opposed to paid or direct traffic. In other words, this technique focuses on making sure that your site appears in the top positions of search results for relevant keywords. The first aim of SEO is to rank high in the search engine results for targeted keywords. SEO experts use techniques and software to accomplish this. Keywords or phrases are targeted depending on what the visitor to your website is looking for. SEO firms have tools that enable them to analyze keywords and create content that is most often found in the search engines like Google and Yahoo. They then take these keywords and create suitable content to be placed on the top pages of the search engines like Google and Yahoo. What is SEO? How does it work? Search engines are using a special algorithm to rate the relevance of a webpage. The process is called search engine optimization, or optimization for search engines, and it helps your web pages rank on the search results page. The best strategies achieve the highest ranking, and these are called SEO or search engine optimization strategies. The major criteria on which the rankings are calculated to include the number of incoming links, the total number of words used in the web pages, and the total number of pages indexed by the search engines every month. Why Is SEO Important For Business? The benefits of SEO are not just limited to online businesses but also to offline businesses as well. The ranking of your website plays a very crucial role in getting more business. When your business gets listed in Google Places, you will be reaching more customers online. Moreover, when you are featured in other local business directories, you will gain credibility and more customers will trust your brand. When online business owners get listed in search engines, they usually focus on their website. However, there is another benefit of having a website besides promoting your business. You need to have good content on your site so that people will want to visit your site and buy your products. When the content on your site is good, it will get better rankings with search engines. SEO will drive more traffic to your site. Once your site is listed in Google and other popular search engines, people will conduct a search using those keywords and you will get more traffic. If you do not have an idea on how to make your website rank well with search engines, there are professionals who will do it for you. You just have to make sure that the person who will do it is reputable. What You Will Get When Implementing SEO For Your Business? SEO is a great benefit for business because it allows you to compete with other companies established in the same industry. As a result, you will increase your profit because SEO can also help you attract new customers. If you spend money on advertising, it is important that you also spend money on attracting more customers to your website. Link building and creating a targeted article is one of the best ways to improve your Google page rank and increase your website traffic. Because search engines give higher rankings to websites with many quality links and fresh informatic articles, you can easily achieve a high Google page rank and high SEO rankings. SEO is important because it gives you more chances to be on the first page of search engines. The more backlinks you have pointing to your website, and the more informative articles you have, the more popular your website. With more popular websites, you will have more chances of getting more customers and earning more profit. Link building should be considered a part of all your SEO activities. Remember, without a good system, and there will be no SEO benefit for the business. SEO benefit for business is a very valuable advantage. You will have a more efficient online marketing system and be able to increase your profits. Because search engines give higher page rankings to websites with many quality links, this will surely increase your business's potential. So if you want your business to succeed, SEO benefit for business is the way to go. The Two Main Things Of The SEO Method There are two types of SEO that you need to know, On-page and Off-page. On-Page SEO deals with the internal factors that drive traffic to a website. The main objective of this technique is to improve the user experience of a website by enhancing its internal structure and web navigation. On-page SEO is the process of optimizing the content of a web page. This is the process where a company improves the web's physical layout by including meta tags, keyword density, title tags, and image tags. In addition, internal links, directories, and keywords are included in the design. On-page SEO services include building link popularity, generating internal backlinks, generating relevant links, and article marketing. Off-Page SEO Off-page SEO is an optimization technique that deals with creating inbound links to a website. This process is carried out through directory submission, blog commenting, and social bookmarking. This increases the authority of a website in the eyes of major search engines. By increasing the authority of a website, it is easier to attract quality traffic. On-Page SEO On-page SEO consists of various factors, such as optimizing the website content. Search engines use different criteria when determining page ranking. A website needs to comply with the basic SEO requirements like title tags, keyword density, meta description, and keyword tags. It is also necessary to have a unique layout, adequate content, and informative content. The content of a web page is what attracts the visitor's attention while reading the main text. Conclusion Several factors affect the ranking of the website. Search algorithms are continuously changing. The importance of the webmaster's knowledge is becoming increasingly important in maintaining a high rank. There is a continuous need to improve the web page ranking. The content needs to be updated regularly to maintain visibility and relevance. A large number of off-site factors also contribute to improving a website's position. Knowing about the importance of SEO for the progress of your business, then you must take steps in advancing your business by using SEO services. Are you confused about what steps to start with? Do you look for the right SEO services from a professional agency? Smebrother is your choice. Take your business to the next level with us.  

The one of the important key of bussiness continuity and development is our customers. They are the recepients of our product benefits, and certainly they are also the party that give our bussiness cash flow. Without them, our bussiness doesn’t exist. Furthermore, the growth of bussiness never happens if we lost the contact or the interaction with them. If we have good communication to them, it could make us easier to do marketing and up our selling target. Because have the customer’s database is not enough. We have to take care of them with our bussiness capacity. What happen if we still established in a good communication? Of course they would re-purchase our products and also recommend us to their circle too! The bad treatment to our customers or lost contact after purchasing – just a formal transaction relation doesn’t make customers come back to us and our brands doesn’t remarkable in their mind. So we should more patient to feed them the soft communcation, instead of hard selling them every single day. They will bored right? And here we are, the 4 easy formula to stay inside a good relationship with our customers: Hear And Deep Listen The Honest Testimonial In reality, the customers that choose our products to fulfill their needs/want, off course have the comments about those products. At least one comment. Because they already spent their money to use our solution to their problem. It means that they already give us the trust in the problem that they face. Who wants spent the money for bought the useless product? Off course the clients must have any expectations about the products. If we confused about how to still connect with our product’s buyers, we could provide the “listening to the product’s feedback” place. Whatever it form, make sure that our customer’s could convey they felt and tought honestly to us. Chat one by one in any social media, open the comments section in website, or in public posts in social media. With this, we would receive the positives and the negatives side about our services from all of them after purchasing and use our products. They would happy too if we could reply their feedback with politely and friendly. Feed Them With Enough Related Product Information And Poured Into Many Contents Considering before purchasing often did by many people. The contents about product information and also the relate education about it would help them to choose. If you want to maximize, don’t forget to make the customers or followers contribute the product formulations. Isn’t one of the reason we create products and build a bussiness is to solve customer’s problem? Listen to them and gain many ideas from any platforms. But, once is not enough. We should update our feed and catch the trends of our market to create the newest contents, consistently. No matter if we could update just for once a week. They will aware about our brand’s existence. In nowadays, we also could update the interactive contents such as Q&A, polling, etc. right? So, let’s try to use many feature in our possible channel to engage with our customers. Give Them Appreciation Everyone love a honest appreciaton, said Dale Carnegie. Our customers love it too! We could pour it into many kinds of communication that able to reached by customer. The example of easy way to keep interacts with customers for this points can be: compliment contents in social medias, thank you card in our product, simple gift addition while they purchase our product, and many more! And here some example to give them a nice words: Have a great day ! Thank you for supporting us ! You are an excellent mom ! (baby’s product) This is a small gift just only for our loyal customers ! Enjoy it !  Keep two side-direction communication If we already interact with our audiences in any platforms before they buy, follow up the customers is no less important. We shouldn’t worry if they will uncomfortable with our strategies to ask and keep the communication to them. Even the customers would be happy if they could speak up their needs and complains. Furthermore, actually they have addition question about the product. Yes, these works will be a huge homework for the bussiness. Receive all of the bad complains, feed with interactive contents every time, follow up in chat or email if we have the database of the customers, and also ensure them to be a loyal customers for us. Need many patiences, time, and human resources. But, it also a huge investation too right? Interaction before and after transaction ! And our bussiness will be the remarkable brand for them. If your need any kind of service for your bussiness, you could visit us here. SME Bro is a regional business service provider based in Hong Kong. We have service office in Guangzhou, Shenzhen & Hong Kong to provide company opening, tax & audit service, funding & bank applications On top, we provide professional e-commerce service for international & Hong Kong E-Commerce to jump start their business in China.

In recent age, “Googling” to searching for information before finally decide what solution, is the path that 8 from 10 customers generally use. It means, website could be so powerful for your perfect information place and surely can attract people to buy what we offer. With interesting website, amount traffic of people that gain information about many solutions as they need and purchase number on our website could increase more than we think! But, if we didn’t build our website properly, don’t expect for the huge of viewers and buyers. Besides, people could easily underestimate our brand and choose another brand or competitor. Low quality of website, low traffics and customer too. Worth to try, these 10 ideas could improve your website. Make the very unique and remarkable domain. Don’t ignore the website domain’s name. Why? because customers attract on us and one of their reason is from our unique domain’s. Apart from creating a unique domain, make those fit with popular relate keyword with our products, and ensure your domain is so easy to remember too. In other word, we have to formulate our domain’s name with the unique SEO-able simple short words for catch more customer. Compare this: www.packingyourthings.com with www.thebestfoodpackagingboxandplastic.com. Which is more unique simple and remarkable domain? I’m sure we have a same choice. Fill the complete information about our business If social media was used for product display and interactive place, website is most appropriate place to give further information. More complete our information, more customer pleased because our website fulfill they needs. This idea based on the main motive of prospective customers to surfing google machine. Yes! Searching for enough information from a website. Those information including all of our business information, location, how to order, contact person, testimonial, and many more!   We could imagine about customer journey on internet or what kind of information they need first before transaction happen. Explore it and apply to our website. Certainly, people will stay if we have very complete information as they want. Don’t Forget to complete our web information with product explanation A delicious food is incomplete without a bit of salt. As well as product info in our website. Many of information in a website is incomplete without products description. What kind of problem we solve, vary of our brand service, and the detail about the product such as: benefit, price, size, weight, color, side-effect or others description based on the type of the product, would support customer’s consideration. Lack of knowledge could easily make people left our website. Many example of website features that couldn’t provide enough information about brand and product so they skip to another site. Therefore, make sure your website contain a perfect product info as customer’s need. Great design, great visitor Ensure your design including feature, placement, color, shape, content type, font match with your customer’s character. Before it, make sure we already have a database about customer segment including about customer’s interest. In general, women identic with pink color and epic design. Also men, usually compatible with dark theme such as black or navy design. Each of data such as age, profession, gender, location, and many variables could have their own characteristic. Make them happy with our brand design that match with them.  Word and diction in whole contents in your website, based on your customer’s character Not just the match design, the contents should sounds like client’s language. Learn and research their way to discuss and response, viral trends, spesific familar word, could be some powerful ingredients to create a contents. If you difficult to handle it, you could delegate it to content creator services.  Consistently update a new blog contents that based on customer’s need and interest What happen if we attacked by ads, product promotion, product information, everytime. Day by day, hour by hour, even minute by minute, every moment. We will stuck in boredom situation and being more worst if those relate with a brand or product that contains promotion only. Welcome to the softselling in internet world, who people could more stay with our brand because of contents. Alright, we spend more time on a website that contain full of information that we really need. Whatever the kind of contents it is – videos, articles, podcasts, or just a piece of photos with a creative caption, as long as the uploads are consistent, people would consume our posts to fulfill their thirst of information. Ensure your website load with fast speed With quick respon of website loading, our customer will directly view our website appearance and information. So, they didn’t wait our website load too slow. How many of us, change the visit from a website to another website because of that website running out of our patience stock? Clients want to obtain many information as they need as fast as possible. So, why we don’t provide the best service including the speed of website loading?  Connect your website with another social media links Absolutely we have another platform of social media that could be accessed by customer. At least one another social media link. With put those links in our website, people could discover more about our brand and attract more interest if match with their needs.  Add “search bar” fitur to easier the customer’s journey Vary of contents and little bit of information. It can solve with search bar fitur in our website. Explain your story of your business We can start from the history, vision and mission, what kind of brand services, and maybe the person behind the scene too! In this digital age, attention of people on every contents including websites on internet right now just 3 second. If those not interesting for your customer, they will search for another contents quickly. So, will you let them go away when they just arrived click on your website? If your need a service to build and maintanance your website for your bussiness, you could visit us here. Grab your chance fast !

On page SEO refers to any optimization to improve the content and HTML code of a page to improve search engine rankings.

如果您不熟悉搜索引擎優化，在沒有任何指導的情況下直接投入使用可能是您會犯的最大錯誤之一。您必須為初學者尋找最有效的SEO技巧，以便您有一個良好的開端。 SEO對於初學者可能會感到恐懼，主要是由於信息過載和搜索引擎算法的不斷變化。所以為初學者提供最新的SEO和數字營銷技巧，以提供可持續的結果，至關重要。 牢記這一點，我們為初學者編寫了15個最有效的SEO技巧列表，可幫助您破解SEO代碼。 #1: 創建人們喜歡閱讀和分享的內容 初學者最好的SEO技巧之一是優先創建高質量的內容。您需要豐富的內容來增加自然流量並吸引訪問者。您還需要它來引導搜索引擎爬網程序，並幫助他們了解您的網站和企業的宗旨。因此內容不僅重要，也是有必要的。 您應該創建人們喜歡閱讀的內容，使他們在您的頁面上停留的時間更長。根據Backlinko的說法，這是初學者最關鍵的SEO技巧之一，因為停留時間是重要的排名因素。因此，如果您正在尋找適合初學者的實用SEO技巧，那麼最好的起點就是創建引人入勝且令人興奮的內容。 您可以創建內容豐富的博客文章，長篇內容，信息圖表，清單，專家訪談等。根據BuzzSumo對1億篇文章的分析，這些內容往往極具吸引力，也更有可能被您的受眾共享。該研究甚至發現，平均在3,000到10,000個單詞之間的文章所佔份額最多。   按內容長度共享的平均值 圖片來源：OkDork   獲得您的內容的份額對於SEO至關重要，因為分享您的內容的人越多，您獲得的可見度就越高。這將為您的網站吸引更多流量，從而轉化為更好的排名。 #2: 重新設計競爭對手的SEO策略 在初學者最重要的SEO技巧中，掌握SEO的最佳方法是向競爭對手學習。確定他們的關鍵字排名，哪些網站鏈接到它們以及它們錯過了哪些機會。 根據這些資料，您可以提出一種比競爭對手更好的策略。 您可以使用SpyFu的競爭對手分析工具對競爭對手的SEO策略進行全面分析。該工具能幫助您確定競爭對手的關鍵字排名，以及他們獲得的點擊次數。 域概述-SpyFu 圖片來源：SpyFu #3: 進行詳盡的關鍵字研究 您可能會遇到很多針對初學者的SEO技巧，這些技巧會建議您進行關鍵字研究，這始終是必要的，但您不能再僅依靠基本的關鍵字研究了。您需要全面了解每個潛在關鍵字的效果，以便了解對您最有利的關鍵字。 您可以使用SpyFu的關鍵字研究工具來獲取有關潛在關鍵字的詳細統計信息。您可以查看每個關鍵字的詳細信息，例如官方排名，每月搜索量，點擊率等。該工具甚至可以為您顯示有利可圖的相關字詞，從而大大簡化了關鍵字研究。您還需要參考我們的指南，了解如何為品牌找到相關的長尾關鍵詞。 關鍵字研究工具-SpyFu 圖片來源：SpyFu #4: 優化頁面元素 頁面優化是初學者必不可少的SEO技巧之一，因為它涉及很小的且容易被忽略的元素。這包括頁面標題，元描述，URL和標題標籤之類的元素。儘管這些元素可能很小，但它們並非無關緊要，並且可能會對您頁面在搜索引擎中的排名產生重大影響。 這是初學者優化頁面元素的一些基本SEO技巧： 頁面標題（也稱為標題標籤）應清晰，醒目且簡潔。它應該在50到60個字符之間，並包含您的目標關鍵字。例如，在搜索詞“ Google Analytics（分析）指南”中排名第一。它簡短而直截了當，同時仍然以自然的方式使用搜索字詞。 本地SEO元描述 圖片來源：Google搜索結果 •您的網址應簡短，描述性強且直截了當，最好約3-5個字。它應該能夠解釋該頁面的內容。例如，請查看精選代碼段中用於搜索字詞“本地排名因素”的URL。它僅用四個詞來描述頁面，但其描述性足以使用戶和搜索引擎了解頁面的含義。 本地排名因素的精選摘要示例 圖片來源：Google搜索結果   您應該使用適當的H2和H3標籤去正確標記子標題。這將提高讀者和搜索引擎的內容可瀏覽性，從而提高您在搜索引擎中擁有更高排名的機會。如您所知，保持內容的可讀性是初學者最關鍵的SEO技巧之一。 您可以查看我們全面的頁面SEO清單，以獲取針對初學者的更有用的頁面SEO技巧。 #5: 修復SEO技術問題 對於初學者來說，最重要的SEO技巧之一是識別並修復您網站上可能影響SEO工作的任何技術問題。這些技術問題將包括斷開的鏈接，索引問題等。我們的SEO審核清單可以幫助您全面了解您應該關注的重大技術SEO問題。 確保使用Google Search Console定期獲取有關您網站上任何技術問題的更新。該工具向您發送電子郵件警報，因此您可以快速識別站點上的任何索引編制問題，404錯誤，服務器錯誤和安全性問題。這意味著您甚至可以在它們開始影響用戶體驗和頁面排名之前對其進行修復。 您還可以使用諸如SEO Site Checkup之類的工具對SEO運行狀況進行全面測試。這將為您提供有關站點上所有技術問題的完整見解，以及有關如何解決這些問題的建議。 簡單的SEO審核示例 圖片來源：SEO網站檢查 #6: 增強用戶體驗 用戶體驗是SEO中的關鍵要素，因為如前所述，停留時間會顯著影響搜索引擎排名。您的站點用戶體驗越好，停留時間將越長。 除此之外，不良的用戶體驗會增加跳出率，這會對您的網站性能產生負面影響。因此，增強用戶體驗是初學者最有效的SEO技巧之一。 縮短頁面加載時間是針對初學者的重要SEO技巧之一，可以幫助您改善用戶體驗。如果訪問者需要等待很長時間才能完全加載頁面，則他們可能不會停留在與內容互動的過程中。從長遠來看，這會顯著提高跳出率，對網頁排名產生負面影響。 您可以使用Google PageSpeed Insights來測試您的頁面速度，並確定提高速度的機會。 LightHouse頁面速度測試 圖片來源：Google PageSpeed Insights 您還應確保網站上的每個可點擊元素均按預期工作。頁面佈局，配色方案和版式都是重要的視覺因素，會影響人們在您網站上的體驗。 #7: 改善您的反向鏈接資料 您可能已經意識到反向鏈接配置文件在搜索引擎排名中的重要性。當權威網站鏈接回您時，它充分說明了您網站的信譽和信息。 當搜索引擎發現您從高權限網站上獲得了很多鏈接時，他們會理解那些網站正在為您提供擔保。因此，他們將假設您的網站包含用戶認為有用的可信信息。 這可以逐步提高獲得大量高質量反向鏈接的每個網頁的頁面排名，這使鏈接對於初學者而言至關重要。 同樣，來自可疑或垃圾郵件網站的鏈接將大大降低您網站的信譽。這就是為什麼它是初學者最重要的SEO技巧之一，可讓他們快速拒絕或刪除不良的反向鏈接，同時努力獲得更高質量的反向鏈接。 您可以使用SpyFu反向鏈接研究工具對網站的反向鏈接進行全面的分析。這將向您顯示重要的詳細信息，以評估網站的信譽，例如每月自然點擊次數。列出低質量的網站，以便您可以與網站所有者聯繫，以將其刪除或通過Google拒絕它們。 該工具還可以幫助您發現反向鏈接，這些反向鏈接可幫助其他網站和競爭對手對特定關鍵字進行排名。這是發現可能要鏈接回您的新站點並幫助您改善反向鏈接配置文件的好 SpyFu反向鏈接檢查器 圖片來源：SpyFu #8: 利用社交媒體 社交媒體是宣傳您的內容並為您的網站吸引更多流量的最佳和最實惠的場所之一。您可以使用它來吸引大量的受眾和各種興趣小組，即使他們從未聽說過您。您可以使用正確的互動策略將人們變成忠實的追隨者，從而確保您在目標受眾中的信譽。 所有這些都有助於改善社交媒體的影響力，從而進一步增強您的SEO策略。對於初學者來說，這是最重要的SEO技巧之一。出現在社交媒體上，宣傳您的內容，並鼓勵您的關注者或讀者與他們的網絡分享。 您可以使用諸如Buffer之類的工具來分析當前帖子的效果，並查看在內容格式，內容類型，時間安排等方面最有效的方法。Buffer將幫助您提出社交媒體策略；您應該宣傳受眾群體喜歡的內容，以便他們更有可能與關注者分享。 您也可以直接在民意調查中詢問您的聽眾，以了解他們希望從您那裡看到什麼。另外，請確保您的博客文章和其他內容易在社交媒體上分享。添加社交分享按鈕，並包含號召性用語，以提醒讀者分享您的內容。您甚至可以在您的帖子中添加“Click to Tweet ”鏈結，以便您的讀者共享最吸引人的部分。 內容營銷學院在其博客文章中包含“Click to Tweet ”鏈結的方式如下。他們還在側面突出顯示了其品牌的社交媒體頁面，邀請讀者與他們建立聯繫 圖片來源：內容營銷學院 #9: 使用出站鏈結建立有價值的連接 雖然您已經了解了入站鏈結的價值，但是出站鏈結對於您的SEO策略同樣重要。它們有助於將您的讀者引導至相關的可信來源，以供進一步閱讀參考。他們通過備份索賠來幫助您提高信譽。因此，它們在幫助搜索引擎評估您的網站和內容的信譽方面非常有效。 除此之外，出站鏈結還可以幫助您與知名網站，發布者和博客建立有價值的聯繫。當他們看到您通過鏈結將流量發送到他們的站點時，他們將不勝感激。 雖然這不能保證他們能互惠互利，但是如果您要求他們鏈結到您或發布您的來賓帖子，則會大大增加您獲得成功的機會。這就是為什麼建立出站鏈接是初學者最有效的SEO技巧之一的原因。 但是，請確保不要僅出於鏈結目的而鏈接到網站。更好地選擇要鏈結到的站點和頁面，並且不要用出站鏈結來過多填充博客文章。僅鏈結到與您正在討論的主題高度相關的研究，指南和示例。另外，使用域權限檢查器評估網站的權威性。 Small SEO Tools中的一項包括您可以關注的其他統計信息。 圖片來源：小型SEO工具 #10: 改善內部鏈結 內部鏈結策略是另一個影響搜索引擎排名的重要因素。優化它是初學者必不可少的SEO技巧。在Search Engine Land上發表的Oncrawl研究中發現，指向內部鏈結的網頁越多，其爬網頻率就越高。 您的內部鏈結可幫助搜索引擎了解您網頁的用途，從而將其傳遞到相關的搜索引擎結果中。因此，毫無疑問，改善內部鏈結策略是針對初學者最有效的SEO技巧之一。 您應該避免用內部鏈結填充帖子，而應在整個帖子中自然使用它們。確保內容繁多的頁面鏈結到網站上的其他相關頁面。 Ninja Outreach使用的策略涉及將效果最佳的頁面鏈結到其網站上效果較差的頁面。這導致即時流量增加了近50％。 Trophy Central還對其內部鏈結結構進行了細微調整。這有助於他們在目標搜索字詞中排名更高，其中兩個排名前三。 #11: 優化您的錨文本 您用於鏈結到其他頁面和域的錨文本也會影響您網站的SEO。它們幫助搜索引擎了解您鏈結到的頁面的目的。這也有助於他們評估您的內容質量以及與某些搜索詞的相關性。因此，優化錨文本是初學者最有效的SEO技巧之一。 您的所有錨文本和內部鏈結都應為讀者提供價值。您的錨定文字應有助於讀者理解您指向的頁面，以便他們確切地了解單擊後的內容。完全匹配，部分匹配，品牌和LSI關鍵字錨文本混合使用以優化內容。 例如，在以下屏幕截圖中，我們混合使用了LSI關鍵字和品牌錨文字。 內部連結 圖片來源：SpyFu #12: 提高網站的移動友好性 移動友好性是影響搜索引擎排名的另一個關鍵因素，因為它對移動SEO產生影響。而且，隨著每天進行的移動搜索量不斷增加，如果您不優先考慮移動SEO，那麼您可能會錯過潛在的訪問者並降低可見度。 僅在美國，2018年就使用手機進行了2.07億次搜索。我們希望在未來幾年中，這些數字會有所增加。如果這些移動搜索者在訪問您的網站時沒有良好的體驗，則將提高您的跳出率並降低排名。 因此，對於初學者來說，關鍵的SEO技巧之一就是確保您的網站具有響應能力或移動友好性。這將幫助您增強所有設備上的用戶體驗並提高排名。 您可以使用Google的移動設備友好測試來分析網站的移動設備友好性。 Google移動友好測試 圖片來源：Google #13: 優化SEO的視覺內容 對於SEO而言，優化視覺內容與優化文本內容一樣重要。視覺內容可以包括後期圖像，特色圖像和信息圖表。 以下是一些優化SEO視覺內容的基本技巧。請遵循以下針對初學者的最佳SEO技巧： 搜尋視覺內容時，搜索引擎會讀取您的文件名。因此，請確保使用相關的文件名，並在每個單詞之間使用連字符以幫助搜索引擎理解它。 包括信息圖表的輔助文字，以增加其被發現的可能性. 為所有視覺內容包括適當的圖像替代文字，以幫助搜索引擎和視覺障礙者了解您的內容。您可以使用Alt Text Tester之類的插件來測試網站上的alt文本，並查看需要在何處添加它。 #14: 積極推廣您的網站 當然，如果您希望網站內容吸引更多流量並在搜索引擎結果中排名更高，則要確保其網站內容具有盡可能高的可見性。 這就是為什麼內容推廣是SEO入門技巧中如此重要的一部分的原因。除了在社交媒體上進行有機宣傳外，您還可以付費將內容宣傳給新的相關受眾。 新聞通訊和電子郵件更新是最流行的內容推廣策略之一。 除此之外，您還可以通過參加相關的團體，社區和論壇來推廣您的網站。回答有關Quora的問題或對相關subreddits做出貢獻。查看有關如何推廣網站的綜合指南，以了解更多信息並發現更多適合初學者的SEO技巧。 #15: 關注熱門SEO博客並保持更新 對於初學者來說，SEO技巧的最大問題之一是SEO的領域每年都在變化。算法更改和政策更改會影響您的SEO策略和排名。因此，您今天發現的所有針對初學者的SEO技巧可能將在3-4年後不再適用。 因此，至關重要的是，您必須關注知名的SEO博客，以隨時了解最新消息和形勢變化。這將幫助您為初學者確定具有長期影響的更新有效的SEO技巧。 最後的想法 這些是初學者最重要，最有效的SEO技巧，但並不是唯一的技巧。您應該自己進行A / B測試，以查看有效的方法和無效的方法。觀察您的競爭並確定他們正在實施的最新，最有效的策略。所有這些方法將幫助您確保您的SEO策略保持更新和有效。