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KOL
香港Z世代的崛起：KOL夢想與數碼創作的熱潮
在香港，Z世代正逐漸在數碼內容創作領域展露頭角，對成為意見領袖（Key Opinion Leader, KOL）的渴望日益高漲。這一趨勢得到了IAB HK最新調查結果的支持，揭示了這一代年輕人對於表達自我、追求創意自由及經濟獨立的強烈願望。
調查結果顯示：
- IAB HK的「年輕一代的數碼行為」調查發現，五分之一的13至29歲香港Z世代有意成為KOL。
- 主要動機包括廣告合作機會和獲...