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bud
電商新浪潮：香港網路零售的崛起與未來趨勢
香港的網路零售市場正在經歷快速的變化，電子商務的增長因應最新的電子商務趨勢而加速。
香港電子商務市場概況：
- 市場規模：2022年預計收入超過223.3億美元，預計2027年將達到434.9億美元。
- 用戶數量：超過450萬網路購物者。
- 增長：疫情期間，電子商務銷售額增長27%。
電子商務趨勢：
社交媒體購物：平臺如Instagram和Facebook集成了結賬功能，簡化...
BUD最高補助
豪擲百萬助電商，香港特區政府「電商易」計畫：開啟內地市場金礦！
隨著全球化貿易的不斷深入，中國內地電商市場的蓬勃發展已成為全球關注的焦點。香港特區政府洞察先機，於「發展品牌、升級轉型及拓展內銷市場的專項基金」（BUD專項基金）下推出創新舉措「電商易」，旨在支援企業把握這一歷史性機遇，通過電子商貿業務拓展中國內地市場。
「電商易」計畫概覽
「電商易」計畫為企業提供了前所未有的支持力度，累計資助上限高達100萬港元。這一資助額度在同類政府支持計畫中堪稱空...
bud專項基金
揭秘成功進軍內地電商市場 全面營銷策略賦能香港企業拓展版圖
內地電子商貿發展蓬勃，港企應如何進軍內地市場，把握數碼商機？生產力局「知創企業家網絡」早前聯同香港零售管理協會及香港電訊攜手舉辦的《知創企業家．聚匯：解鎖內地數碼商機》圓滿結束，吸引近百人參加，活動獲香港跨境電子商貿總會全力支持。活動邀請到一眾熟悉香港及內地市場的專家為大家解構內地數碼商機以及分享使用內地電子平台、電子支付工具等的數碼營銷秘訣，助參加者洞悉最新拓展內地的市場策略。
善用電...