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Did you know that customer loyalty is the long-term success of any business? Many assume attracting customers for every sale is the hardest part, but keeping them to use your products or services is much harder. In fact, research shows that attracting new customers costs five times more than retaining current ones. Other literature shows that retention customers are 50 times cheaper than new customers in some cases. SMEBrother this time will explain how important a loyal customer fan base is, and what you can do to win the hearts of consumers to stay at your brand. What does customer loyalty mean? Consumer loyalty or customer loyalty is something that refers to buyers who have done business with a company or a brand and are willing to return because they have a good experience with that brand. It's the willingness of consumers to repeat buying from a company. This term is related to customer retention, and companies have a goal of retaining as many customers as they can. A simple analogy is that customers can return to a brand if the experience they feel is positive, and they will come back again and again to that brand even though there are many new products or services that are similar. But if customers get a bad experience, they will not use the brand a second time. How do you build customer loyalty? There are many important keys to retain customers, such as paying attention to details about communication, how we provide customer service, showing your appreciation with loyalty programs, receiving feedback from customers, and always improving. All things are done to keep customers by providing the best starting from the products or services provided, while thinking about after sales.  Low Cost Marketing Strategies to Attract New Customers The sale of goods and services does not only stop when a consumer uses your products and services, but how they can feel safe and comfortable using them and know you as a brand that is the solution to the problems they have. We will share some ways to build consumer loyalty to forge meaningful relationships with them. Top 5 strategies to increase customer loyalty Consumer loyalty is not only about retention, but how the company builds relationships and maintains them as often as possible. To achieve this, the company must implement several practices to win customer's heart and always refer to your company. Communicate company’s values You need to understand what aspects of your brand that are worth customer loyalty. Brainstorm with your team and think about a marketing strategy that discusses what makes your brand different from others, what its purpose is, and how your company's values ​​align with customer's needs and beliefs. Create a brand value that is a guiding light without having to bring down other brands. Be firm to potential customers and communicate your brand value authentically. This method takes quite a long time because it requires a lot of brainstorming and competitor research. The goal is to find the unique value of your brand, and you want to be widely known with what kind of value. But even though it takes a lot of preparation, the result will be worth waiting for. Provide excellent customer service Every customer craves the best possible experience from customer service. You can provide the best experience by the way you respond to customers when they want to interact with you, starting from the first time they comment on your website or when they ask on the phone to as your customer service team. A quick response and pleasant experience are very important for customers to determine whether they buy or not. Many studies have been conducted on how important customer service is, because surveys show that many people switch to a competing brand just from one bad service experience. You need to prepare customer support that can provide fast and helpful experience. Ask for customer’s feedback Building a consumer loyalty can be achieved by asking your customer for feedback. Customer satisfaction surveys can be a support interaction and provide a field for you to find out how satisfied your customers are with the products or services you provide. You can ask the customer service team about how customers respond, and how they handle any problems that arise. No company likes negative reviews, but you can use that review to improve your company's value, and show that you continue to make improvements for the company's satisfactions sake. Taking customer feedback provides a positive prospect that you care about customers and try your best to provide a good experience. Educate your customers Businesses that are willing to give their time to educate their customers will get loyal customers in a short time. Maybe for businesses it's just sharing information, but for those who receive knowledge, this is the foundation for consumer loyalty. You can create a customer base by organizing webinars and workshops. By providing knowledge and resources, companies will get a lot of positive value from customers who have self-reliance breeds confidence in the brand. They will more easily trust the brand that empowers them. Keep improving You need to keep doing good things that can strengthen customer's trust, keep learning from feedback, fix what's wrong in customer service, about your product, or about your service. In a world with ever-growing competition, you need to keep adapting to retain customers and attract potential customers with new breakthroughs from your product or service. Never feel safe at one point, grow together with customers by providing the best for their needs. By anticipating customer's needs in a proactive way, you can ensure that whatever steps you take will have a positive effect on customers staying in your brand. Consumer loyalty can be obtained from consistency and how you can provide value-driven experiences. Hopefully, some of the tips above can build a stronger relationship between you and your consumers, and can be a long-term investment for you. The more consumers who are loyal to your brand, the greater the potential income for your brand. Do you have any other questions to advance your business? SMEBrother will answer all your business needs starting from business tips, business licensing, business loans, or other important business decisions. Check our website immediately for more complete SME information.