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Finding top talent is hard, because they can’t suddenly get into your company even though you have opened a job vacancy. But there is still a way to find top talents that never loses its charm, by attending a job fair. A job fair is one of the best ways to engage fresh graduated students or currently-employed individuals who need other opportunities, by selecting the best from the pool. For employers, this can be a crucial frontline to attract and fetch top talents to the business. We will explain in this article how to attract top talents to your company. What is a job fair? A job fair is an event where recruiters, employers, and schools meet to find prospective job candidates. This event provides an opportunity for employers to offer information about their organization, or provides a table to collect candidate resumes and exchange business cards. Employers and job seekers can discuss job opportunities, expand their network, and exchange job information. This event is attended by many candidates, and has many opportunities for recruiters and employers to find potential top talents. What is top talent? The top talent is a term for employees who have good potential with a combination of great behaviors, good attributes, having both hard and soft skills. Some characteristics of top candidates are strong work ethic, having leadership potential, fast learner, initiative, passionate, easy to work with and dependable. Each company has different criteria in determining their talents, and when you are going to attract some of the top candidates at a job fair, you must explain in detail about the role requirements, company's business objectives, and company's culture. What are the benefits of attending a job fair? Attending job fairs is not only to find potential candidates, but also has many benefits for companies. Job fairs are an opportunity for employers to connect with industry professionals, other businesses, and potential partners. These connections can expand opportunities for sponsorships, collaborations, and access to gaining top talent from recommendations from other employers.  Employers can take advantage of the opportunity at job fairs for brand visibility and demonstrate their commitment to the local workforce to attract top talent. Some talents or candidates who are in line with the company's mission will be interested in joining and learning more about your organization. If employers have the opportunity to attend more than one job fair, then employers can get a lot of real-time feedback on how competitors attract talents, what things can attract candidates, and what market trends are. Plus, job fairs are a cost-effective way to get potential candidates in one place and in a short period of time. How to attract top talent at a job fair For employers, attending a job fair is not only about finding as many potential employees as possible, but also choosing the best ones. Take a look at some of our tips that you can prepare for the next job fair and attract talented individuals: Describe in detail your hiring needs Before entering a job fair, you need to prepare the purpose of joining the job fair and assess the recruitment needs. By knowing what position and why you need new talent for your organization, you can focus on the requirements and criteria you are looking for. When the talent submits their resume, you can follow up with the questions you have prepared, plus what you need to test to get the best talent. Prepare the team Team leaders need to participate in job fairs to ensure that the new talent can fit into the team, ensuring the role will be filled. The team leader needs to prepare all the company's information such as business vision and goals, company culture, procedures for applying, and requirements. You need to divide the tasks to several people if you bring 3-4 team members to the job fair. Ensure each person has their own role such as explaining to candidates and giving business cards for introduction, giving corporate gifts to anyone interested in your company plus for brand awareness, the part receiving resumes and explaining what the next steps are for applying, etc. Leverage your social media account Social media is the best medium for further promotion after many people know your company at the job fair. You can inform your followers through social media accounts when you will be attending a job fair, and let them know you are hiring. There are many social media platforms that can attract a lot of engagement such as Facebook and Instagram. You can also do Instagram Live when the job fair starts, to open up opportunities for job seekers who want to know your company and did not have time to attend the job fair due to distance or time constraints. Introducing employee development Every candidate will need as much detailed information as possible about what their benefits are after becoming an employee at your place. You can show candidates that your office prepares employee development such as seminars, courses, room for learning with team members, and other programs to ensure employees have the opportunity to gain career growth and new knowledge according to their fields. This will attract the interest of many great talents, because someone who wants to continue to learn new things is a characteristic of someone who wants to continue to develop for the common good. 10 Effective Team Management Skills For Your Business The many benefits of attending a job fair require you to prepare many things so that you can get the best talents from every job fair you attend. Show the best so that your company is known for its positive culture and good visuals. If you do some of the tips above, there will be many top candidates who are interested in your company and interested in going further.  SMEBrother is ready to give you other tips regarding job fairs or finding the best candidates for the team and role you need. Hope SMEBro tips can help you attract top talents and visit our website for various tips in thriving your business to the next level.