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近年來，香港中小企面臨嚴峻的經營挑戰，結業潮不斷湧現。根據資料顯示，在2024年第一季度，約有2萬家中小企業倒閉。面對這樣的困境，許多香港中小企開始將目光投向內地市場，尋求新的發展機遇。然而，內地市場雖然充滿機遇，但也存在諸多挑戰。   一、香港中小企結業潮的主要原因 （一）消費者行為的改變 隨著內地消費市場的迅速崛起，許多香港市民選擇北上消費。內地的購物選擇多樣且物價較低，使得香港的消費需求逐漸轉移。這直接影響了本地中小企業的經營，尤其是餐飲和零售業面臨的挑戰更為嚴峻。 （二）租金與經營成本的壓力 香港一直以高昂的租金著稱，尤其在熱門商業地段，租金占總營運成本的比重很高。加上人力成本的上升，許多中小企業無法承受這樣的經營壓力。 （三）後疫情時代市場結構的轉變 新冠疫情對全球經濟結構的影響深遠，香港也不例外。疫情期間，消費者習慣了網上購物和外賣平臺，對實體店的需求下降。即使疫情後社會逐步恢復正常，許多消費者依然選擇了更便利的網上購物模式。   二、香港中小企到內地發展的攻略 （一）深入瞭解內地市場 在進入內地市場之前，香港中小企需要對目標市場進行深入的調研，瞭解市場需求、競爭態勢以及消費者的需求和偏好。同時，要選擇合適的城市或區域作為市場切入點，一線城市如北京、上海、廣州和深圳是不錯的選擇，但二三線城市也正逐漸展現出強勁的發展潛力。 （二）建立本地化團隊 為了更好地適應內地市場，建立一支瞭解當地文化和市場的本土團隊是非常必要的。本土團隊不僅能夠幫助企業更準確地把握市場需求，還能有效促進與機構、合作夥伴以及消費者的溝通交流。 （三）優化產品和服務 內地市場變化迅速，消費者的需求和偏好也在不斷變化。香港中小企需要定期進行市場調研，識別消費者需求的變化，並快速調整產品和服務。同時，考慮多元化產品線或服務，減少對單一市場細分的依賴。 （四）加強品牌建設和推廣 在內地市場，品牌和口碑的影響力非常重要。香港中小企應該注重品牌建設，提供高質量的產品和服務，並積極參與社會公益活動，爭取消費者的認可和口碑傳播。同時，利用數字行銷工具，如社交媒體平臺、電商平臺等，進行市場推廣。 （五）合理利用政府支持和政策優惠 香港特區政府和內地政府都出臺了一系列支持中小企發展的政策和補貼措施。港中小企可以申請香港政府的“發展品牌、升級轉型及拓展內銷市場的專項基金”，還能利用“中小企業市場推廣基金”來拓展內地市場。香港中小企應積極關注這些政策，合理利用政府提供的經濟刺激措施和支持計畫。 （六）優化運營成本 香港中小企應定期進行成本審計，識別不必要的開支，並通過精益管理原則優化運營，減少浪費。同時，可以與供應商協商更好的採購條款，考慮批量採購以降低成本。 （七）靈活應對市場變化 內地市場變化迅速，企業必須保持敏銳的市場觸覺，及時應對市場變化。制定全面的現金流管理計畫，包括定期預測和情景分析。建立應急計畫，以應對各種經濟情景，包括成本削減和收入增加的策略。    香港中小企進入內地市場並非易事，但只要做好充分準備，積極應對各種挑戰，就能在內地市場找到屬於自己的位置。通過深入瞭解內地市場、建立本地化團隊、優化產品和服務、加強品牌建設和推廣、合理利用政府支持和政策優惠、優化運營成本以及靈活應對市場變化，香港中小企可以在內地市場取得長遠發展。 如果需要開公司或政府資助的幫助或更多想法，請盡情聯繫我們SMEBro的吧！我們有一對一專業服務顧問為你解答，全力支持你創業！

在推出推理模型 R1 後，中國 AI 初創公司 DeepSeek 迅速引起了行業高管和立法者的廣泛關注，隨之而來的是全球科技股的劇烈波動。DeepSeek 的 R1 模型因其卓越的質量和成本效益而受到讚譽，該公司聲稱其模型在性能上能與 OpenAI 的 o1 模型相媲美，甚至在某些方面更勝一籌，並使用了更少的圖形處理單元（GPU）和更低的成本。

近期，中國 AI 新創公司 DeepSeek 宣布其 DeepSeek-V3 模型的訓練成本僅不到 600 萬美元，這一數字遠低於其他 AI 公司動輒上億美元的投入，且性能表現與主流 AI 模型相當。此消息一出，市場開始擔憂 DeepSeek 的低成本模式將對 AI 產業的供需格局產生重大影響

The key to success lies in how you organize your team to work together and be solid. Building teamwork in an organization is quite difficult because you have employees with different backgrounds, ages, and skills. Understanding how to build a solid team is important for every business owner, because a high-performing team will bring success faster. SMEBrother will discuss several important steps that you need to do to build a successful team and thrive your business to the next level. What does a solid team mean? A solid team is a group of individuals working together for a common goal, with mutual trust, strong communication, shared accountability, defined roles, and a positive collaborative environment. The characteristics of a team that can work solidly are that each member supports each other and maximizes their diverse skills to achieve goals and optimal results together. Creating a solid team is not only from top talent, but all the talents you have can unlock their best potential when they can work with others and align the needs of each team member well. The way to build a solid team depends on how the supervisor, manager, or business owner can build a collaborative environment, providing plenty of space and resources for productive collaboration. A strong leader can maximize the formation of strong teamwork, producing a solid team with a variety of necessary skills and specializations. What does it mean to be solid? Individual performance and team performance are things that must continue to correlate well. If there are top talents who work fast in their fields, but there are team members who are struggling with their work and no one helps or cares, then the team cannot run well and the overall work will be delayed. The meaning of solid is how each team member can help each other, communicate to each team member about the problems faced and what needs to be prepared to complete the work. How to Manage a Productive Team in The Digital Era Solid means respecting each other, having trust, each team member holding themselves accountable, solving problems together, being open to each other and not about the obligation to others. Building a solid team cannot be done overnight, because it takes a long time to bond and get to know each other. But this is a long-term investment, because once your team can collaborate well, no matter how difficult the job is, it can be completed optimally with the expected results. Tips to build a solid team Why should every organization build a solid team? Good teams will encourage team members to share ideas, solve every problem together, and easily find solutions for the team. If your team has good performance and always achieves targets, team members will also get many benefits both individually and in terms of the overall company. Now, we will provide some tips for building an effective team that you can implement. Well-defined roles Teams can work solidly if they understand each job they have to complete specifically. When each team member has well-defined roles, they can focus on completing individual tasks and following specific workflows rather than spending a lot of time looking for tasks or places that fit them. For some cases, teams can achieve more when team members contribute more and fit into new roles. To make this as effective as possible, you can try to assign new roles to team members when starting new projects, or let team members have new responsibilities. Maintain accountability As a leader, you must be accountable to the team. Every team member is held accountable and do their best work. You can start by completing your own work and being an inspiration to your team, encourage every team member to discuss various ways to improve, receive feedback, and discuss it together. By always being there for the team, you will build a sense of belonging and purpose for each team member. Share a common culture Although each team member has differences, a successful team will share a common culture. For example, you can share positive behavior such as complimenting each other’s work, giving an encouraging note when a project is about to start, and shouting out to employees with the best work every month, encouraging others to do the same. You can exemplify how to work more productively or how to tackle deadlines without hassle by supporting each other’s work, encouraging coworkers not to be shy to ask questions when experiencing any challenges. If many team members do a common culture, this will help your team reflect according to preferred working or communication styles too. Experimenting new ideas Although your team has achieved their most productive moment and has well-defined roles, you must continue to experiment regularly. A successful team has opportunities for learning, accommodating informed risk-taking for potential better results. Brainstorm before starting a project, convey the experiments you will do such as how to make the team work faster, what resources can be utilized to improve product quality, or is there any knowledge the team needs to learn to maximize the potential for project completion. Let team members contribute their ideas, collect and analyze experiment results. Clear lines of communication One of the keys to a successful team is effective communication. There should be no misunderstanding between team members, solve it together if there is a problem, everything must be transparent and no one talks badly behind each other's back. Clear lines of communication are needed to build trust, respect each other, and believe that every problem has a solution. Being a leader of a team must ensure that the team you build will be solid, because this is one of the keys to success. Hopefully you can do some of the tips above to ensure that your team works optimally together, has good individual skills and perfect collaboration. SMEBrother prepares a lot of other information about creating a good team, attracting top talents, or marketing strategies to raise your business level. Immediately check our website for other important business information, and we wait for you to reach the top.

在香港創業，稅制優勢就像是創業者背後的強大後盾，不僅減輕了創業初期的資金壓力，還為企業的長遠發展提供了有力支持。香港的稅制以其簡單、透明、低稅率而聞名，這些特點讓香港成為全球創業者的熱門選擇。今天，就讓我們深入瞭解一下香港稅制對創業者到底有哪些實實在在的好處。   一、低稅率：創業初期的“減負神器” 對於初創企業來說，資金就是生命線。香港的低稅率政策，無疑是為創業者量身定制的“減負神器”。  利得稅：香港的利得稅標準稅率為16.5%，但對於首200萬港元的利潤，稅率僅為8.25%。這意味著初創企業可以在初期享受較低的稅率，減輕財務負擔。例如，一家初創企業在成立的第一年獲得了150萬港元的利潤，那麼它只需要按照8.25%的稅率繳納利得稅，大大降低了稅負。 薪俸稅：薪俸稅的最高稅率僅為17%，且有多種免稅和扣除專案。創業者作為公司高管，其個人收入的稅負也相對較低，這有助於創業者將更多的資金投入到企業的發展中。   二、簡單透明的稅制：省心又省力 香港的稅制設計簡單，稅務法規明確，申報程式簡便。企業和個人不需要應對繁瑣的稅務申報程式，這大大減少了稅務成本，提高了經濟效率。創業者可以把更多的時間和精力放在業務拓展和產品創新上，而不是被複雜的稅務問題困擾。   三、屬地來源原則：國際業務的“免稅盾牌” 香港採用屬地來源原則徵稅，即只對在香港產生或得自香港的收入徵稅。這意味著，如果企業的利潤來源於香港境外，這部分利潤在香港是免稅的。這對於開展國際業務的創業者來說非常有利，可以有效降低稅負。例如，一家在香港註冊的公司，其主要業務是向內地和東南亞市場提供軟體服務，這部分收入在香港是免稅的，大大減輕了企業的稅負。   四、豐富的稅收優惠政策：助力企業成長 香港提供了多種稅收優惠政策，幫助創業者降低稅負，促進企業發展。 離岸豁免：如果企業的利潤完全源自香港境外，可申請離岸收入豁免，相應部分利潤可免征利得稅。這對於從事國際貿易、跨境電商等業務的創業者來說，是一個巨大的利好。 雙重避免徵稅協定（DTA）：香港已與多國簽訂了雙重避免徵稅協定，防止對同一筆收入進行雙重徵稅。這為創業者在全球範圍內開展業務提供了便利。 研發費用扣減：符合條件的研發活動可以享受額外的稅收扣減，鼓勵企業進行創新。這對於科技型初創企業來說，是一個重要的支持政策。 業務開支抵扣：合理的業務開支，如租金、薪金、辦公費用等，可在計算應課稅利潤時扣除。這進一步減輕了企業的稅負。   五、無增值稅/營業稅：刺激消費，促進經濟活動 香港不徵收增值稅、營業稅或銷售稅，這使得商品和服務的最終價格較低，有助於刺激消費和促進經濟活動。對於創業者來說，這意味著在銷售產品或提供服務時，不需要額外承擔增值稅或營業稅的負擔，降低了運營成本。   六、虧損結轉：為企業提供風險保障 企業虧損可以無限期結轉以扣減稅款，為企業提供了一定的風險保障。這對於初創企業來說尤為重要，因為創業初期難免會遇到一些困難和虧損。虧損結轉政策可以讓企業在盈利時抵扣之前的虧損，減輕稅負。   七、國際認可度高：拓展業務的“金名片” 香港作為國際金融中心，擁有良好的商業環境和國際認可度。在香港註冊的公司更容易獲得國際市場的信任，有助於拓展業務。創業者可以利用香港的國際平臺，更容易地與國際客戶和合作夥伴建立聯繫，提升企業的國際形象。   八、資金自由流動：靈活的資金管理 香港無外匯管制，收匯、結匯方便，兌換貨幣自由。這對於創業者來說，資金的流動和管理更加靈活。創業者可以更方便地進行跨境資金調配，支持企業的國際化發展。   九、創業補貼和政策支持：降低創業成本 香港政府還提供了一系列創業補貼和政策支持，幫助創業者降低創業成本。例如，符合條件的創業者可以享受一次性創業資助、創業租金補貼、創業孵化補貼等。這些補貼和政策支持可以有效緩解創業初期的資金壓力，幫助創業者更好地啟動和發展企業。   香港的稅制對創業者來說具有諸多優勢，低稅率、簡單的稅制、屬地來源原則、豐富的稅收優惠政策以及國際認可度高等特點，使得香港成為創業的優選地。創業者可以充分利用這些優勢，降低稅負，提高企業的競爭力。如果您有在香港創業的計畫，建議進一步瞭解香港的稅制細節，諮詢我們SMEBro的專業稅務顧問，以確保充分利用這些優勢，讓您的創業之路更加順暢。

近年來，人工智慧（AI）技術的快速發展正在深刻地改變職場的面貌。

Every business needs to create a loyal customer base for their brand growth and stand out among competitors. Especially with the tight business competition amidst the many online marketplaces, we cannot just rely on word of mouth strategies. To build customer loyalty, you need to build trust so that they support your brand even though technological developments or competitors continue to emerge overtime. SMEBrother has collected some of the best ways to get customer loyalty, check this article until the end. What inspires customer loyalty? Customer loyalty can be inspired by creating an emotional connection with customers, providing excellent customer satisfaction, helping customers solve problems with your products or services, and making things easy for them. Creating an emotional connection with customers can be done in various ways such as making customers feel appreciated and valued, creating reward programs, providing promotional products, or answering customer questions and needs through social media. To provide a great customer experience, you need to provide consistent service, listen to the customer's feedback, and quick problem resolution. All of these things are to build customer loyalty, make your brand stronger and have many supporters for your brand to grow bigger. What is the most cause of customer loyalty? The direct cause of customer loyalty is that customers meet their expectations when using your services or products. This can be achieved by providing high-quality products and services, addressing customer needs, and excellent customer service. Customer loyalty can be measured by tracking the customer retention rate, what percentage of existing customers continue using your products or services over time. 5 Effective Strategies to Increase Customer Loyalty To find the direct cause of customer loyalty, you must prepare a combination of personalized interactions, convenience, trust, excellent customer experience, and quality products. In addition to taking time, you must be consistent in fulfilling what is lacking in your brand and what needs to be improved. The more satisfied your customers are with your products, the higher customer retention and their loyalty will be. Tips to build customer loyalty We know that loyal customers will spend more than new customers. Plus, loyal customers are more forgiving of companies for mistakes after they receive excellent service. For this, we have provided some tips on how to build customer loyalty. Let's check it out. Exceptional customer service For all customers, both new and existing customers, you need to provide the best possible experience. The experience can be obtained from the way customers interact with you, from the moment they ask through social media or your website, or call your brand for assistance. People have high expectations for customer service. When your brand can provide a quick response and match with customer's needs, customers will find it easier to make purchasing decisions. A helpful experience will build trust, and illustrate how your brand handles things professionally. Communicate your values Every brand must have something that makes the brand worthy of customers' loyalty. Team up with your staff, think of a marketing strategy that outlines what makes your brand stand out, what its purpose is, and how your brand values ​​align with customers' needs and beliefs. Your marketing must focus on the uniqueness of your brand to make a stand. Don't feel safe when you have common values, because you have to show that your brand value is reliable and different from the others. Build a loyalty program To show your appreciation to customers who have repeated purchases or used your services, you need to incentivize it with special offers like perks or discounts. You can use a point system, or free products for certain purchases. By giving rewards to existing customers, they will be motivated to keep coming back. Loyalty programs are a sign that you value any customers and they feel appreciated. These tactics can provide long-term results, because the more customers who feel the benefits of the loyalty program, the more they will start to attract other prospects to get the same program, or just proving that your brand is great for them. Ask for customer feedback Asking customers for feedback is one way to increase customer loyalty. You can ask directly when customers come to your store, or you provide surveys as an indication of how satisfied they are with the service you provide, and what values ​​of your brand need to be improved. Discuss with the customer service team how to share feedback surveys with customers, how to handle customers who respond to it and if they have issues when delivering feedback. Although negative reviews are hard to receive, as long as it increases your brand value, then it can be a valuable improvement. Plus, when you try to work customer feedback seriously, customers will get a good experience and satisfaction. Focus on quality Many companies have the wrong concept and think that low prices will bring in many buyers and are the sole driver of loyalty. While competitive pricing is a problem, the quality of a product or service is the main key to lasting relationships. It is useless if you rely on low prices but not many customers value your brand in terms of quality. Brands with high quality and uniqueness in each product will become top-tier products because they are commensurate with the price offered, and can be a long-term value for customers because of prolonged quality and security. Customer loyalty is essential for your business progress. You must continue to nurture customer loyalty over time by providing authentic, consistent, and value-driven experiences. Customer loyalty requires a long step, but the stronger your relationship with consumers will make your brand bigger and more people will trust to use your services or products. Hopefully, some of the tips above can be a reference for you in building customer loyalty, and start to stand out among your competitors. SMEBrother provides you with a lot of information on how to attract customers, how to retain them, and make them loyal to your brand. 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In 2025, we often get stuck in the “ant perspective,” focusing only on immediate tasks and missing the bigger picture. This narrow view can lead to inefficiency and stress.

在2025年的職場中，我們每個人都像是在複雜環境中忙碌的小螞蟻，每天都在努力搬動工作中的“麵包屑”。但有時候，我們會發現自己被困在一個個看似無法逾越的障礙裏——工作壓力巨大、任務堆積如山、專案進展緩慢……這些問題就像一座座大山，讓我們喘不過氣來。但你知道嗎？其實，這些問題並不是真的無解，而是因為我們一直被困在“螞蟻視角”裏，只看到了眼前的麵包屑，卻忽略了整個職場的全貌。今天，就讓我們一起開啟一場從“小螞蟻”到“上帝視角”的思維升級之旅，看看如何用更高的維度去解決職場中的難題。   一、螞蟻視角：為什麼我們總是“見山是山”？ 想像一下，你是一只小螞蟻，正在努力搬動一片巨大的麵包屑。你抬頭看到的，只是一片巨大的障礙，讓你覺得這座“山”很高，很難爬上去。這就是“螞蟻視角”，我們只看到了眼前的障礙，卻忽略了其他可能性。 在職場中，我們常常陷入這種“螞蟻視角”。比如，面對堆積如山的任務，我們只看到任務的數量，卻忽略了任務的優先順序和重要性；在專案推進中，我們只關注眼前的困難，卻沒意識到可能是工作方法出了問題。這種單一視角讓我們陷入困境，就像在棋局中只看到眼前的一顆棋子，而忽略了整個棋盤。   二、從螞蟻視角到“上帝視角”：如何提升思維維度？ （一）學會“爬到山頂” 還記得杜甫的那句詩嗎？“會當淩絕頂，一覽眾山小。”當我們站在山頂時，再回頭看看剛才覺得高不可攀的山峰，突然就變得渺小了。這就是“上帝視角”，我們從更高的地方去看待問題，就能看到更廣闊的視野。 在工作中，我們可以嘗試從更高的角度去審視問題。比如，當你覺得任務太多時，不妨停下來，分析一下哪些任務是真正重要的，哪些是可以優化的。就像下棋一樣，不要只盯著眼前的一步，而是要從全局出發，思考如何佈局。例如，一個專案經理在面對多個專案任務時，如果只關注每個任務的進度，可能會陷入細節的泥沼。但如果從專案的整體目標出發，優先安排關鍵任務，合理分配資源，就能更高效地推進專案。 （二）用“時間機器”看問題 除了從空間維度提升視角，我們還可以加上時間維度。很多時候，問題只存在於特定的時刻和空間中。如果我們把問題放在更長的時間軸上來看，就會發現很多問題其實並不重要。 比如，李嘉誠曾提醒他的合夥人，經濟形勢會變差，建議提前準備資金。這種從時間維度去思考問題的方式，讓他能夠提前佈局，避免危機。我們也可以學習這種思維方式，不要只盯著眼前的困難，而是要從長遠來看待問題。在職場中，很多短期的壓力和困難可能在長期的職業發展中並不重要。例如，一個員工在面對短期的業績壓力時，如果只關注當下的任務，可能會陷入焦慮。但如果從長期的職業規劃出發，注重技能提升和人脈積累，就能更好地應對未來的挑戰。 （三）站在巨人的肩膀上 如果你覺得自己站得不夠高，那就站在巨人的肩膀上吧！牛頓曾說過：“如果說我看得比別人更遠些，那是因為我站在巨人的肩膀上。”這句話告訴我們，借助前人的智慧，我們可以看得更遠。 閱讀是一種站在巨人肩膀上的方式。很多成功人士都是通過閱讀來提升自己的思維維度。比如，臺灣的詹宏志遇到不懂的問題，就會去讀書；日本的柳井正也強調讀書對管理的重要性。通過閱讀，我們可以學習到別人多年積累的經驗，這些經驗就像巨人的肩膀，能讓我們看得更遠。在職場中，閱讀管理書籍、行業報告、成功案例等，可以幫助我們更好地理解職場規律，提升自己的職業素養。   三、如何成為“上帝視角”的高手？ 想要提升思維維度，成為“上帝視角”的高手，其實並不難。以下是一些實用的小技巧： （一）多角度思考 遇到問題時，不要只從一個角度去想，而是要嘗試從多個角度去分析。比如，面對專案進度延誤，不要只考慮時間安排的問題，還可以從團隊協作、資源分配、技術難題等多個角度去分析原因。這樣可以更全面地瞭解問題的本質，找到更有效的解決方案。 （二）學會“跳出問題” 當我們陷入一個問題時，很容易被細節困擾。這時候，不妨暫時“跳出問題”，從更高的角度去審視它。比如，當你覺得工作壓力太大時，不妨停下來，分析一下自己的工作方法是否合理，是否需要調整工作節奏或尋求外部支持。 （三）用時間去檢驗 有些問題看起來很嚴重，但放在更長的時間軸上，可能就不值一提了。所以，不要急於下結論，而是要從時間維度去思考問題。比如，一個員工在一次專案中表現不佳，但這並不意味著他不適合這份工作。從長期來看，他可能通過學習和積累，逐漸提升自己的能力。 （四）多讀書 閱讀是提升思維維度的最好方式之一。通過閱讀，我們可以學習到別人的經驗和智慧，這些知識就像巨人的肩膀，能讓我們看得更遠。在職場中，閱讀可以幫助我們瞭解行業動態、管理理念、職業素養等多方面的內容，提升自己的綜合能力。   四、實戰案例：如何用“上帝視角”解決問題？ 案例1：工作效率提升 小紅是一名程式員，每天工作到很晚，但任務總是做不完。她決定從“上帝視角”去審視自己的工作流程。她發現，自己在一些不必要的細節上浪費了太多時間。於是，她開始優化工作流程，減少不必要的會議和彙報，同時利用工具提高工作效率。幾個月後，她不僅提前完成了任務，還獲得了領導的表揚。 案例2：團隊協作優化 小李是一名團隊負責人，他發現團隊成員之間經常出現溝通不暢、協作不力的問題。他決定從“上帝視角”去分析團隊的協作模式。他發現，問題的根源在於團隊目標不明確，成員之間缺乏信任。於是，他組織團隊進行目標梳理，明確每個人的職責和任務，同時開展團隊建設活動，增強團隊凝聚力。幾個月後，團隊的協作效率大幅提升，專案進展順利。   五、2025年，用“上帝視角”去解決職場問題 在2025年，我們面臨的職場問題可能比以往更多、更複雜。但只要我們學會從更高的維度去看待問題，就能找到更多的解決方案。從“螞蟻視角”到“上帝視角”，每一次維度的提升，都能讓我們看到更廣闊的視野。所以，讓我們一起努力，從“小螞蟻”變成“上帝視角”的高手，用更高維度的思維去解決職場中的每一個難題吧！