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在香港，租約的法律程式和要求對於租客和房東來說至關重要。許多人可能對於租約打厘印的必要性感到困惑，甚至擔心不打厘印會面臨法律問題。事實上，瞭解這些法律規定不僅能保護雙方的權益，還能避免未來潛在的糾紛。

A Professional Employer Organization (PEO) is a full-service human resource outsourcing solution that operates under a co-employment model.

對於希望進入全球市場的香港企業而言，瞭解英國的進口稅務和關稅是一項重要挑戰。

東南亞各國在註冊公司方面的要求各有不同，這些差異主要體現在法律框架、資本要求、行業限制及行政程式等方面。瞭解這些差異對於有意在該區域設立公司的企業至關重要，因為這會直接影響投資成本、運營效率及合規性。

The art of selling is something that must be possessed by business people in today's competitive world. Whether you are an entrepreneur, business owner, or salesperson, you need to have special skills to sell your services or products for your success. However, in the digital era where everyone already has many interesting ways to up their sales with advertisements, the traditional hard sell method is no longer as effective as it used to be. That's why you need to understand soft selling techniques with persuasive and impactful ways to sell to today's consumers. SMEBrother will discuss this and tell you some soft selling methods to win over potential clients. What is soft sales strategy? Soft selling is a sales strategy that focuses on subtle persuasion or non-aggressive methods to persuade potential customers. This low-pressure technique focuses more on building relationships with customers by gaining trust rather than focusing on making immediate sales. This method does not immediately result in a sale for the first time you are presented the product or service, but can encourage people to think more about the brand and the potential for repeat sales. The goal of doing soft selling method is to acquire repeat customers or loyal customers. If we can get customer's trust, customers will continue to use our product or services. Is soft selling successful? Soft selling techniques can be successful if done continuously in the long term. The soft selling method takes time to learn about the customer's perceptions of value, their problems, their needs and concerns. You need to record various information from customers and use a gentler approach to adjust to your product or service. Doing research, pinpointing target markets, using active listening to hear all customer words and respond by showing you understood what they want. Some people consider soft selling a weak method because it has a slower sales process and requires significant communication with customers. But this can have a big effect in the long term, because loyal customers are much harder to get than customers who come and go. Plus, customers who understand the value of our products or services can recommend our brand to relatives, making us more well-known even though we only do soft selling to 1 customer. Top soft selling techniques for increasing sales Now, we will approach soft selling techniques to win over potential customers and the goal is to get loyal customers. Listen and understand This selling aspect is still rarely used by many sales people or entrepreneurs, because most of them only focus on someone to be interested in their sales, without listening to what the customer needs or wants. Instead of giving potential customers all sales pitch, you need time to listen to their concerns and understand them in a personalized way. Make your product or service their solution, without doing a direct sales pitch. Give customers time to explain what they need, what problems they face, and show them what you can provide and match with what your brand can do. Content marketing You can provide value to potential customers by creating content that can answer all their problems through your product or service. Whether you create content by offering helpful advice, providing useful resources, sharing industry insights, providing detailed explanations about the advantages and benefits of your product, or what potential customers can get after using your brand. If potential customers can get a lot of important information from your content, your brand will be easily remembered by them, because you become a source of information for them when they face any problems or when looking for a way out. Be transparent In this world, there is no perfect product or service. You need to be transparent and honest about the advantages and limitations of your product or service to avoid customers who feel cheated or being manipulated by a salesperson. You don't need to overclaim to gain trust from customers. Let customers judge how you convey the advantages and limitations of your brand, to build trust with them and show them you don't just want a sale from them. Use social proof Collect all reviews, testimonials, and referrals for social proof. Customers rely more on how many people have used and are satisfied with your brand. Sometimes soft sales need social proof for trust and credibility. Words from others will be more relevant to potential customers, because they will be more confident to try your brand. You can show positive customer feedback, customer reactions when getting the best results from your product or service, or when you ask why customers are sure to repeat orders. Offer a trial or sample Giving potential customers an opportunity to try a sample or trial service before purchasing will show them the value of your brand and they can judge what the advantages are for them after using it. Potential customers can experience the benefits and strengthen their purchasing decision without feeling pressured. Be persistent The key to soft selling is patient and persistent. Soft selling requires investment of time and effort to build long term relationships. Stay patient to wait for potential customers that you have contacted, no need to make a quick sale and get a sale on the same day. Let potential customers think about your brand and make a purchasing decision that they'll never regret. Low Cost Marketing Strategies to Attract New Customers Soft selling is a persuasive and respectful way to sell to build long-term relationships with potential customers. By prioritizing communication, providing value, being transparent, offering trials or samples, and being persistent, you can win over customers in a convincing way.  By implementing these sales strategies, you can achieve greater success by having many loyal customers, making your brand more well-known from referrals, and increasing your business level periodically. SMEBrother has a lot of other information about how the right sales strategy is to increase your business level. Visit our website to get the information you need, starting from business permits, finances, business loans, or other business needs.

Did you know that customer loyalty is the long-term success of any business? Many assume attracting customers for every sale is the hardest part, but keeping them to use your products or services is much harder. In fact, research shows that attracting new customers costs five times more than retaining current ones. Other literature shows that retention customers are 50 times cheaper than new customers in some cases. SMEBrother this time will explain how important a loyal customer fan base is, and what you can do to win the hearts of consumers to stay at your brand. What does customer loyalty mean? Consumer loyalty or customer loyalty is something that refers to buyers who have done business with a company or a brand and are willing to return because they have a good experience with that brand. It's the willingness of consumers to repeat buying from a company. This term is related to customer retention, and companies have a goal of retaining as many customers as they can. A simple analogy is that customers can return to a brand if the experience they feel is positive, and they will come back again and again to that brand even though there are many new products or services that are similar. But if customers get a bad experience, they will not use the brand a second time. How do you build customer loyalty? There are many important keys to retain customers, such as paying attention to details about communication, how we provide customer service, showing your appreciation with loyalty programs, receiving feedback from customers, and always improving. All things are done to keep customers by providing the best starting from the products or services provided, while thinking about after sales.  Low Cost Marketing Strategies to Attract New Customers The sale of goods and services does not only stop when a consumer uses your products and services, but how they can feel safe and comfortable using them and know you as a brand that is the solution to the problems they have. We will share some ways to build consumer loyalty to forge meaningful relationships with them. Top 5 strategies to increase customer loyalty Consumer loyalty is not only about retention, but how the company builds relationships and maintains them as often as possible. To achieve this, the company must implement several practices to win customer's heart and always refer to your company. Communicate company’s values You need to understand what aspects of your brand that are worth customer loyalty. Brainstorm with your team and think about a marketing strategy that discusses what makes your brand different from others, what its purpose is, and how your company's values ​​align with customer's needs and beliefs. Create a brand value that is a guiding light without having to bring down other brands. Be firm to potential customers and communicate your brand value authentically. This method takes quite a long time because it requires a lot of brainstorming and competitor research. The goal is to find the unique value of your brand, and you want to be widely known with what kind of value. But even though it takes a lot of preparation, the result will be worth waiting for. Provide excellent customer service Every customer craves the best possible experience from customer service. You can provide the best experience by the way you respond to customers when they want to interact with you, starting from the first time they comment on your website or when they ask on the phone to as your customer service team. A quick response and pleasant experience are very important for customers to determine whether they buy or not. Many studies have been conducted on how important customer service is, because surveys show that many people switch to a competing brand just from one bad service experience. You need to prepare customer support that can provide fast and helpful experience. Ask for customer’s feedback Building a consumer loyalty can be achieved by asking your customer for feedback. Customer satisfaction surveys can be a support interaction and provide a field for you to find out how satisfied your customers are with the products or services you provide. You can ask the customer service team about how customers respond, and how they handle any problems that arise. No company likes negative reviews, but you can use that review to improve your company's value, and show that you continue to make improvements for the company's satisfactions sake. Taking customer feedback provides a positive prospect that you care about customers and try your best to provide a good experience. Educate your customers Businesses that are willing to give their time to educate their customers will get loyal customers in a short time. Maybe for businesses it's just sharing information, but for those who receive knowledge, this is the foundation for consumer loyalty. You can create a customer base by organizing webinars and workshops. By providing knowledge and resources, companies will get a lot of positive value from customers who have self-reliance breeds confidence in the brand. They will more easily trust the brand that empowers them. Keep improving You need to keep doing good things that can strengthen customer's trust, keep learning from feedback, fix what's wrong in customer service, about your product, or about your service. In a world with ever-growing competition, you need to keep adapting to retain customers and attract potential customers with new breakthroughs from your product or service. Never feel safe at one point, grow together with customers by providing the best for their needs. By anticipating customer's needs in a proactive way, you can ensure that whatever steps you take will have a positive effect on customers staying in your brand. Consumer loyalty can be obtained from consistency and how you can provide value-driven experiences. Hopefully, some of the tips above can build a stronger relationship between you and your consumers, and can be a long-term investment for you. The more consumers who are loyal to your brand, the greater the potential income for your brand. Do you have any other questions to advance your business? SMEBrother will answer all your business needs starting from business tips, business licensing, business loans, or other important business decisions. Check our website immediately for more complete SME information.

Finding top talent is hard, because they can’t suddenly get into your company even though you have opened a job vacancy. But there is still a way to find top talents that never loses its charm, by attending a job fair. A job fair is one of the best ways to engage fresh graduated students or currently-employed individuals who need other opportunities, by selecting the best from the pool. For employers, this can be a crucial frontline to attract and fetch top talents to the business. We will explain in this article how to attract top talents to your company. What is a job fair? A job fair is an event where recruiters, employers, and schools meet to find prospective job candidates. This event provides an opportunity for employers to offer information about their organization, or provides a table to collect candidate resumes and exchange business cards. Employers and job seekers can discuss job opportunities, expand their network, and exchange job information. This event is attended by many candidates, and has many opportunities for recruiters and employers to find potential top talents. What is top talent? The top talent is a term for employees who have good potential with a combination of great behaviors, good attributes, having both hard and soft skills. Some characteristics of top candidates are strong work ethic, having leadership potential, fast learner, initiative, passionate, easy to work with and dependable. Each company has different criteria in determining their talents, and when you are going to attract some of the top candidates at a job fair, you must explain in detail about the role requirements, company's business objectives, and company's culture. What are the benefits of attending a job fair? Attending job fairs is not only to find potential candidates, but also has many benefits for companies. Job fairs are an opportunity for employers to connect with industry professionals, other businesses, and potential partners. These connections can expand opportunities for sponsorships, collaborations, and access to gaining top talent from recommendations from other employers.  Employers can take advantage of the opportunity at job fairs for brand visibility and demonstrate their commitment to the local workforce to attract top talent. Some talents or candidates who are in line with the company's mission will be interested in joining and learning more about your organization. If employers have the opportunity to attend more than one job fair, then employers can get a lot of real-time feedback on how competitors attract talents, what things can attract candidates, and what market trends are. Plus, job fairs are a cost-effective way to get potential candidates in one place and in a short period of time. How to attract top talent at a job fair For employers, attending a job fair is not only about finding as many potential employees as possible, but also choosing the best ones. Take a look at some of our tips that you can prepare for the next job fair and attract talented individuals: Describe in detail your hiring needs Before entering a job fair, you need to prepare the purpose of joining the job fair and assess the recruitment needs. By knowing what position and why you need new talent for your organization, you can focus on the requirements and criteria you are looking for. When the talent submits their resume, you can follow up with the questions you have prepared, plus what you need to test to get the best talent. Prepare the team Team leaders need to participate in job fairs to ensure that the new talent can fit into the team, ensuring the role will be filled. The team leader needs to prepare all the company's information such as business vision and goals, company culture, procedures for applying, and requirements. You need to divide the tasks to several people if you bring 3-4 team members to the job fair. Ensure each person has their own role such as explaining to candidates and giving business cards for introduction, giving corporate gifts to anyone interested in your company plus for brand awareness, the part receiving resumes and explaining what the next steps are for applying, etc. Leverage your social media account Social media is the best medium for further promotion after many people know your company at the job fair. You can inform your followers through social media accounts when you will be attending a job fair, and let them know you are hiring. There are many social media platforms that can attract a lot of engagement such as Facebook and Instagram. You can also do Instagram Live when the job fair starts, to open up opportunities for job seekers who want to know your company and did not have time to attend the job fair due to distance or time constraints. Introducing employee development Every candidate will need as much detailed information as possible about what their benefits are after becoming an employee at your place. You can show candidates that your office prepares employee development such as seminars, courses, room for learning with team members, and other programs to ensure employees have the opportunity to gain career growth and new knowledge according to their fields. This will attract the interest of many great talents, because someone who wants to continue to learn new things is a characteristic of someone who wants to continue to develop for the common good. 10 Effective Team Management Skills For Your Business The many benefits of attending a job fair require you to prepare many things so that you can get the best talents from every job fair you attend. Show the best so that your company is known for its positive culture and good visuals. If you do some of the tips above, there will be many top candidates who are interested in your company and interested in going further.  SMEBrother is ready to give you other tips regarding job fairs or finding the best candidates for the team and role you need. Hope SMEBro tips can help you attract top talents and visit our website for various tips in thriving your business to the next level.

Every business needs to maintain their finances in these uncertain economic climates, especially for small businesses that must continue to track financial health and manage cash flow as a foundation for long-term success. Maybe you think focusing on marketing strategies and product development is the main thing, but without controlling finances, any planning you have could be at risk. Don't worry, because SMEBrother has prepared for you a small effective guide to optimize small business finances that acts as the unsung hero for small business's success. Why is planning so important for a small business? One of the causes of company failure and bankruptcy is that they lack planning and detailed vision about where their company is going. Some things they don't realize, small business finances and marketing strategies are two things that must always go hand in hand to achieve anything to thrive their business. A plan on small business can focus and discipline not to get out of course. For example, if you want to monitor cash flow in detail, it must be done every day so that there is no miss and need to double check for secure purposes. But once you don't follow the plan, the outcome will be mediocrity. Small businesses that still have limited resources must be able to make plans to make everything they have effective and efficient, until they can expand their mobility and also take advantage of larger campaigns if finances are stable. Although every business will face its own challenges, planning for anything in a small business will ensure that the direction of the company is clear and decreased levels of risk. Why is financial planning crucial for small businesses? Financial is crucial for small businesses, because that is where their life lies. Finances are difficult to go through from the early stages of the entrepreneurial journey, because there are many things that need to be considered such as how to record finances in detail and neatly, how important cash flow management is, when is the right time to take advantage of incentives or business loans, and when is the best time for business expansion. All of these things can be achieved if the company can manage their finances well. Financial Planning: It's More Than Just a Numbers Game Not all entrepreneurs have the right background to manage company finances. Sometimes they have to get help from a financial advisor or someone who is an expert in managing cash flow. But this is also a problem for small businesses because they don't have enough money for it. The only best way is to find your own steps to learn the basics of finance, often evaluate the flow of finances, and determine what can be done to save costs or for short-term investments with minimal costs. Guide to optimizing small business finances For business owners who want to learn about small business finances, we will provide some actionable insights to maximize your business financial needs, ensuring your business continues to survive and grow. Cash flow management Cash flow is the movement of money in and out over a specific period. It is an indicator of a business's financial health and ability to sustain operations. Cash inflow is funds coming into the business such as revenues from sales, investments, loan proceeds, and other income sources. Cash outflows are funds leaving the business or expenses such as rent, utilities, salaries, loan repayments, and other costs. Cash inflow ensures that your business can continue to survive by covering expenses and investing in growth, while cash outflows are expenditures for your business to operate. Profit and cash flow must be calculated in detail, because profitable businesses can still have liquidity challenges if the cash flow is not managed well. For example, avoid using a lot of company money if most of the sales are still on credit or the payments are delayed. Regularly review financial performance Financial performance must be continuously reviewed by recording every transaction to maintain clarity in financial records. You can do categorization to ensure that all income and expenses are in their respective categories and entered in the right accounts. Keep copies of all receipts, invoices and sales records to analyze the financial data later.  Neat data collection will make it easier for you to check how much money is available in your company. Continue to track your business expenses such as recurrent expenses and variable costs. Accurate expense tracking ensures that you don't forget about tax deductions or spend too much money in certain areas. Taking advantage of business loans Business loans can be a great way to grow your small business. Access your financial needs with specific business goals, whether it’s funding operations, business expansion, purchasing equipment, or managing cash flow. You need to learn about the various types of business loans available and choose the right type that aligns with your needs. Evaluate loan terms by determining how and how much you can repay the loan, by considering the interest rate, additional fees, and repayment schedule. For example, a longer payment will reduce the cost of the loan, but increase the interest paid over time. Shorter terms have a lower interest rate, but are harder to manage with your tight cash flow. Using loan money must be done wisely because you have to know what the money is going to and how it will generate additional revenue. For example, you can use loan money to purchase equipment to speed up the production process and invest in technology to increase efficiency and potentially earn more profits. There are actually many more things that small businesses can do, such as when is the right time to invest, what is needed for business expansion, and how to manage money to advance the business in an organized manner. But we will wrap up here first, because small businesses must continue to do the 3 things above to stay survive and maximize business finances.  If you are interested in further information about how to thrive small businesses to become medium sized businesses and even bigger, visit the SMEBrother site and get everything you need for your business, starting from business loans, opening bank accounts in Hong Kong, business licensing, and everything related to SMEs.

Small businesses need effective marketing to attract new customers to build brand awareness and drive growth. But because budgets are often tight, large-scale digital marketing initiatives such as print campaigns or ads will be expensive for small business owners. So what's the solution? Low cost marketing strategies. For small businesses, implementing affordable marketing strategies is not only a necessity, but also a smart way to maximize business development without having to burden financial resources. This time, SMEBrother will explain what businesses can do to start low cost marketing and how this strategy can guarantee sustainable growth and attract new customers. Why is a budget important in marketing? Marketing budget is crucial for small businesses to ensure growth sustainability and determine strategies that can minimize business losses and eliminate unprofitable campaigns. Small businesses need to track their marketing budget because they need to focus on impactful strategies without overspending. A well-planned budget will ensure businesses stay within estimated costs and allocate funds effectively. Especially when businesses want to implement low cost marketing strategies, budget calculations and targets must be aligned to match the targets they want to achieve. Why do we need to save costs for marketing strategies? Small businesses need stable costs to ensure everything runs smoothly. When the brand is still not widely known, the thing that needs to be done is saving costs for marketing strategies, because even though the business needs big awareness, it must still think about the existing budget and costs. Doing marketing strategies recklessly and unprepared will waste many opportunities and reduce possible returns. Everything You Need To Know About Field Marketing Spending money on marketing is needed to support sales and growth goals, but you have to think about saving costs for possible mistakes or for savings. The main thing for saving costs for marketing strategies is maintaining cash flow, and businesses need to continue testing and experimentation. Cash flow is the lifeblood of a small business, because it requires funds available for operational costs, and maximizing marketing methods with as little budget as possible. This needs to be done until the business is at a financially stable point. While testing new ideas or experimenting marketing strategies, you can start with low-cost marketing tactics to try out multiple strategies while measuring the effectiveness before committing to a more expensive method. To start from almost free to low cost strategies, we have prepared several ways for you. Low cost marketing strategies to attract customers Low cost marketing strategies doesn't mean the strategies have bad effects. We've gathered some of the best strategies that don't require a lot of resources or time, because we know that the amount of time it takes is the same as the cost of money. Let's take a look for a few tips below: Giveaway items Potential customers or loyal customers are happy when they receive something free and useful from a brand. You can use this method to attract new customers by giving some low-cost items with company logos and can be used by recipients in their daily needs. For example, you can give some useful items such as umbrellas, notebooks, pens, power banks, key chains, USB fans, hats, T-shirts, or drinkware. You can put the company logo in the middle of the item as a reminder of who gave the item and to become brand awareness when someone sees it. You don't need a lot of budget for this because you can do bulk orders and get cheaper prices from vendors but still make sure the items you choose have good quality. Engage on social media Social media is a free way to grow your small business plus express your brand's personality. By engaging with your followers, you can build trust with them and let them know anything new about your product or service. Create business accounts on various social media sites such as YouTube, Facebook, LinkedIn, Instagram, etc. All social media will increase traffic to your website when you promote your blog posts, directly dialogue with your audience to gain more engagement, request feedback, and create informational posts to attract more potential customers. Go to networking events Building network is important for growing business reputation, finding new business opportunities, and building relationship with other business owners. You can attend seminars, job fairs, workshops, and participate in local community events. If you have many relationships, you can collaborate and work together to attract broader market in a short time. Create a customer referral program Create rewards for referring new customers. Word-of-mouth is one of the strongest long-term marketing strategies. Start by rewarding customers who refer other customers and make new sales. The opportunity for new customers is higher than through recommendations, because more than 60% of consumers are more likely to buy a product if their friends or family recommend it. Plus, referred customers have a higher chance of staying with the product or service. Publish great content Content marketing is one of the marketing methods that does not require a huge budget. You can create high-quality content by answering the questions most of users are asking. Making your website more visible on Google will attract broader markets, more free traffic, and increase the potential for new customers. Good content helps your audience with their problems, plus you can direct them to use your services or products. Marketing strategy is needed by small businesses to increase engagement and attract new customers, but it doesn't need to use a large budget right away. You can start with a low-cost marketing method while experimenting with several ways before doing bigger campaigns. Make sure the budget remains measurable and on target to increase the possibility of new customers and maximize ROI.  SMEBrother is ready to provide other tips in advancing small to medium sized businesses. Visit our website for other marketing ideas for any business. We will help you to tackle any problem in financing, tax accounting, opening a business, auditing service, loan for business, opening a bank account, and many more.