News

The COVID-19 pandemic might be slowing down, and governments all around the world are slowly planning on returning to something similar to the “normality” in the past. As the first country to feel the impact from the pandemic, China is also rising back to its former glory. BBC.com reports that China has reported an economic growth of 18.3% in the first quarter of 2021. Hence, new businesses were created, and job opportunities are advertised for new recruits. The post-pandemic world also presents a new opportunity for new entrepreneurs. During the lockdown, e-commerce and digital marketing grew significantly. Online sales grew by 3% during the first two months of the pandemic, and it surely will not stop. If you are looking to start a new business in China, creating an online platform would be a perfect place for you, considering that it could also reach a wider range of audience. Plus side is: it won’t even bother your main job! You could just consider it as a side business if you are hesitant in leaving your main income. Starting A New Business: Now (or never?) Now let’s get back to the topic. Online sales or not, starting a new business in China is a pretty good opportunity, and one that you can’t afford to miss. Even before the pandemic, owning your own business is definitely a risk that will pay off with high rewards if you play your cards right. Perhaps, you would wonder: why now? Is it really the right time, considering that the economics are still in recovery? Well, we are here to explain why now, more than ever, would be the perfect time to open a company in China!   Interest rates at a low point Business climate in China and everywhere has definitely changed since the pandemic. New businesses are emerging in China after the lockdown. And if you are wondering ways to get a business loan in China, then worry not! Interest rates have been lowered as a result of COVID-19, and it’s probably best for you to seize this opportunity to invest in your business.   Cheap, cheap, and cheaper In this digital world, your business won’t be successful without the help of services such as Canva, Zoho, and other tools you need. Fortunately, due to the impact COVID-19 has on the economy, vendors need to activate their survival mode and offer a lower price for their services. With the promotional prices and discounts all flooding the market, what better time to be doing a business here in China right?   Digital world: a world for everyone One of the positives to be taken out of the pandemic is the increased networking via digital channels. As a result, it’s so easy to find talents you will need for your business to grow. Most of the workers out there are currently looking for a new shift and job opportunities. Before big time companies such as Google and Apple, who are aggressively hunting for fresh faces snatch them, you best bet that now would be the perfect time to hunt down quality workers. Can’t afford to pay them on a monthly basis? Worry not, as there are so many freelancers out there that could suit your criteria! Time for You to Step Up Another positive to be taken from the ever-growing world of digital platforms is the opportunity it presents for you to compete with big time players out there. With ideas and creativity, it’s not an impossible task to be David and beat Goliath. But those things alone are not enough, as there are a lot of Goliaths you will be facing out there. You will need strategic planning, as well as careful considerations to execute your mission in order to be the best and beat out other businesses in China. There are a lot of ways to build and plan out your mission, but here are some of the basics you will need to know in order to really get you company going:   What’s your passion? It may seem simple, but it could be really essential. Here’s why: building a business based on something you like would definitely reduce the burden of “working” on your mind, as you are doing something you are passionate for. To start a business, you will need to do some background research. It will certainly require less time to research when you do something you like. The period of time you saved can be used for you to fasten up the launch of your business   What’s happening out there? Unfortunately, there’s a possibility that your passion doesn’t align with the trend. Don’t sleep on this fact, and make sure to study China’s business market. It would be a waste of time to build a cool company that attracts no interest. You could also check out the top 10 industries in China, and use them for your reference in starting your own. One more thing: try to think of what your potential customer needs now rather than what they needed before during the COVID-19 pandemic.   Planning and execution A good plan will help guide you to the right path. To make it right, you will need to answer some questions, such as: -          What’s the cost of doing business in China? -          How many tools will I need to help develop my business? -          What kind of marketing strategy I needed to use, and which platform to use it for? Hopefully, those questions will be able to help you in mapping out your business strategy. You could also search out other companies and learn how they are doing their business in China. Business in China for foreigners: doable? Starting your own business is a very interesting opportunity for everyone, including foreigners. In fact, what better way to make a living by being your own boss? The Chinese government allows foreigners to start their own company. In fact, they could own a wholly foreign-owned enterprise, or WFOE. Other alternatives would be to open a joint venture and do business with Chinese companies. Either way, it’s a very exciting prospect. Still unconvinced that doing business in China as a foreigner is a huge opportunity? Try to search for the list of foreign companies in China, and you will find a huge number of it. By the end of 2019, there were a total of 179,268 companies with foreign direct investment in Guangdong alone, and the list will keep on getting bigger as time goes by. Here are some of the top foreign companies you could find in China: -          The Daimler Group -          GE (General Electric) -          Walmart -          Microsoft -          Honda -          Casio -          Fujifilm Mind the Culture! As a foreigner, it is important for you to learn and adapt to the local culture. It will proof to be beneficial, and helps you to understand people in your environment. The same thing goes for business reasons. You wouldn’t want your business going down in flames just because of a clumsy misunderstanding with others, right? Besides the local Chinese culture, you will need to understand the business culture here in order to avoid any errors. We have listed down some of the basic cultural knowledge that you could note down.   Discipline The Chinese held on to a strict discipline. They really value punctuality, and working hours are usually 8.00 am to 5.00 pm, Monday to Friday. They have two hours break within that period, and work stops during the time to eat, nap, or refresh yourself. However, sticking to an end of a schedule is not a common thing, as the end of an appointment is rarely scheduled. Chinese people also held a strict hierarchy. During a meeting, people who enter the room first are the one with the highest rank.   Conversation Chinese people liked to have small talks at the beginning of the meeting. Popular topics to begin a conversation are: art, landmarks, climate, or travelling experience. However, avoid political-related discussion at all costs. They would also appreciate it if you learned and used a couple of sentences in Chinese.   Numbers Numbers play a huge part in Chinese business culture as well. As part of their beliefs, some number hold a good omen, whereas others don’t. Here are some of the examples: o   8 is the luckiest number, giving something with this number means a good gesture too o   Number 6 is often considered as a blessing for progress and smoothness o   4 is the number of death, and 73 means “funeral” How to Register a Company as a Foreigner? You may wonder this question, right? Perhaps you would worry that it will be one of the many challenges for foreign companies in China. But turns out that it is not a difficult task to do, after all. Registering a company in China is a simple task to do. Follow this task below!       Prepare all of the documents Typically, you will need to submit the documents such as: Legal ID, homecoming permit, and Shareholder ID. You will also need to provide the name address for your company, business scope, and proposed capital.   Figuring out your legal structure Before moving on, it is best for you to try and figure out the legal structure of your company. As previously mentioned, there are different types of companies owned by foreigners: WFOE, Joint venture, and Representative Office. WFOE is a company owned fully by foreigners, whereas Joint Venture is a cooperation between foreigners and Chinese partners with less restriction.   Recruit talents It’s highly advisable for you to try and recruit local workers for your staffs. They understand the local culture and market better than foreigners do. They could even provide you with suggestions to further develop your company while adapting to the local culture. To accomplish this, you will need to find a recruitment agency. They will be able to find top talents that are suitable for your needs.   Opening a bank account If you haven’t already, make sure to open a new bank account intended solely for your business purpose. WFOE is required to have a minimum of two bank accounts: an RMB basic account to help your daily operation and foreign currency capital contribution account for receiving financial injection abroad. Both of them will function are a must have for your operation, so be sure not to miss it.       Find agencies Registering a company by yourself will take a lot of your time and money. Therefore, you could use the help of agencies that specialize in this situation. We could help you to register your company! So, what’s the procedure? After making sure that you have all the documents and legal files needed, you will need to follow these steps: -          Application for name verification and registration online -          Supply information -          Waiting for review the application. It usually takes up to three working days -          Finalization completed registration -          Business license obtained and your company is a go! Sounds easy and simple, right? Just like that, you will own a legitimate international business in China. SME Brother won’t take you to a longer path in order to obtain your licenses. What are you waiting for? Go do some research for your business, and get rich by doing so!

It has been stated that a picture is worth a thousand words, more so if it is visualized in great detail. For a video, of course, multiply that by a thousand. Video production may sound very technical, but the truth of the matter is that marketing videos can do a lot to increase business. A well-designed and produced video can communicate a message to a target audience much more easily than written text. Video production also enables you to build brand recognition by using the medium to communicate your product or service benefits to a wide audience. The reason is that video production is not only about creating a film. It's about how you use it to reach out to your market and build relationships. Why is video production important? This is because you are communicating a message to your audience. This is not the same as marketing a product or service. When you are selling something through marketing, you are trying to convince people to buy something. With video production, you are trying to persuade people to take action. You want to convince them to opt-in to your mailing list, buy a product or service, or call a customer service representative. You want them to remember you so that when they need your services, you are there. The problem is that many companies don't understand this simple principle. They produce a fantastic-looking video with lots of special effects and music, which they think will help their message to get across. Unfortunately, it usually doesn't work that way. Video production requires that the message be directed towards your audience. It must be clear, concise, and memorable. It has to evoke a response and give the viewer a reason to respond to your message. You should always remember that before your audience does. What Is Video Marketing? Video marketing is one of the factors of an online marketing strategy that is made to enhance potential customer engagement through social media when you show a particular video. In short, it is the use of video to promote a product or service via the internet in much the same way as print and television advertising. Companies have adopted video Marketing from all over the world as an effective form of brand promotion and as an additional means of generating sales. Most businesses today use videos as part of their overall online marketing campaigns. Several businesses have even adopted video as their primary form of customer relations management (CRM). This is because videos are considered better than other forms of offline communication medium that offer the possibility of conveying key messages in a fast and easy manner. It can also allow your target customers to form an opinion or interact with you, which can have long-lasting effects on their purchasing decisions. However, not every company is capable of creating high-quality videos. Others may not have the budget to invest in creating engaging videos. The good news is that there are other marketing strategies that you can utilize to maximize your reach. One of these strategies is to outsource the production of your videos to professional agencies and production houses. There are several production houses and agencies that specialize in producing videos for internet marketing. These companies will provide you with expert advice on how to go about your overall marketing strategy. What Are The Benefits of Video Production For Marketing? This is perhaps one of the simplest forms of advertising that you can implement. A well-illustrated video with a voiceover, which can be performed by you or a professional, can generate considerable leads and traffic to your website. Here are the other benefits of video production for marketing: -It helps build brand awareness and credibility. You will be able to introduce and develop your brand image in the most effective way. If you are an expert in your field or industry, then you can upload your latest videos on your blog, website, or YouTube channel for your viewers to view. If you have something new to share, then your viewers will definitely appreciate this gesture of yours. - It creates a bond between you and your audience. As an entrepreneur or a webmaster, it is very important to connect with your audience. Viewers get to know and trust entrepreneurs who engage with their audience in interesting ways. If you want to establish a lasting relationship with your audience, it is very important to provide interesting and inspiring videos. If your audiences like your videos, chances are, they will pass on the information about your product or service to their friends and contacts, which in turn will increase your visibility in the market. -Your audience will remember your videos. People prefer to watch something that they have been interested in before by posting high-quality videos on your blog or site. This way, they will be more likely to share your content with their friends - thus, grow your social network rapidly! -Your viewers can tell if your video is good by the reaction of your viewers. Test your videos before you upload them online. If you are not confident about your video content, you can hire a professional to make a mock video. This will give you a clear idea of your video's effectiveness. - The internet offers unlimited possibilities. There are numerous online video sharing sites - YouTube, TikTok, Facebook, Instagram, Forum, etc. - so there is no limit to the number of videos you can create and publish. The key is to be creative and present your video interesting and meaningful to make your viewers bond with your message. Conclusion There are many other benefits of video production for your business. If you need to find more ways to promote your business, consider looking into video production as a way of increasing your exposure. If you want to find an agency with guaranteed quality video production services, Smebrother is the answer. Your customer base will grow, and your bottom line will increase without any extra effort. Don't delay. Start planning your next move today!

Google is the leading search engine, and AdWords is its ad partner. Google's goal is to provide relevant, cost-effective search results for their searchers. It does this by optimizing its various keyword and domain lists according to a pre-defined algorithm. When a searcher types in a related term or word, it would return only relevant search results. To achieve its high level of ranking for a particular keyword phrase, it follows certain steps. First of all, Google uses a ranking algorithm called the Google SEO Keyword Ranking System. Google also uses several other factors, such as the total number of searches done each month and the number of pages indexed, which provide information on specific topics. Lastly, the result of each search engine optimization campaign is then determined. This is when Google decides whether it will display the related site on its search results page or not. How The Google AdWords System Works? If you've read our previous articles on SEO basics, you'll understand that you want it to rank highly for certain keywords or phrases within your niche market when you have a website. To do this, you need to optimize your site for these phrases. This will allow your website to show up for those searched terms. Google's unique search engine architecture allows them to do this. They look at the websites listed for a given keyword and determine which of those websites show up a given number of times and thus are more relevant to what someone is looking for. To optimize your website for a certain search term, you simply need to create ads based on that phrase. Google AdWords can handle this for you. You can buy ads to be shown on the search engine results page. This is the more popular alternative used by many website owners to raise their websites to the top of the search engine result pages for their chosen keywords. This is also a great way to increase your website traffic if done correctly. In this case, you will pay for every person who clicks on the ads displayed on your website. Now, if you are wondering how Adwords works, you may want to consider how you can benefit from your website. When someone enters a search term in Google, a certain set of results will be shown. These are called Google AdWords. They usually have sponsored links, which Google pays for. When someone clicks on an ad on your website, you will receive a certain portion of the money Google paid for that click. How SEO And AdWords Work Together In the Google SEO Keyword Ranking System, keywords are selected based on the relevancy of a given topic. In other words, your ad's results page must target the right keywords or keyword phrases to appear on the relevant search engine optimization results page. Google also uses several factors, such as the number of money advertisers are willing to pay for a particular keyword and the competition level. The more popular your keywords are, the higher you are ranked in Google's ranking system. Build A Keyword List To improve your rankings in Google, you need to learn the different strategies used by Google and apply them to your ads. You need to build a keyword list. However, you may only list relevant keywords to your target page. For instance, if your target page is about greenhouses, you should not list "horticulture" as one of the related keywords. This is because "horticulture" is not a word that would normally appear in a search engine optimization keyword list. The main goal of this technique is to build a list of targeted keywords that you can use in the tags of your ads. Once you have the list of your targeted keywords, you can use the Google Keyword Tool to determine which of these terms would be the most effective to include in your ad. The Google Keyword Tool can provide you with statistics such as click-through rate and competition level. You can even enter a free Google AdWords keyword and test it out on your website. You can change the related keywords once you find one that would be more effective. Of course, you would need to monitor the performance of your ads to see which one is performing better. Now that you have found the best keywords for your site, you need to make sure that your ad copy and accompanying text links are optimized for these terms. A good way to do this is to put each term into quotation marks and see the resulting CTR. For example, if the related phrase is "greenhouses," you would know that people who are searching for "greenhouses" are willing to click on your ad. If this is the case, then you should optimize your ad for this phrase. Relevancy The last thing you need to pay attention to when talking about how SEO and AdWords work together is relevance. Relevancy is a key factor that will determine whether or not your ad is clicked. You would want to include certain keywords in your ad to entice a search engine user to click on your ad. However, make sure that your keywords are relevant to the content on your website. If your website revolves around gardening, you probably wouldn't want to advertise your product as a "handyman service" just because someone might find it interesting. Conclusion Now that you know how SEO and AdWords work together, you might want to invest in such a tool. Keep in mind that it is important to optimize your website because you may never know who'll look for it or when. With so many potential customers out there looking for products or services, you need to ensure that you are presentable. This is where SEO AdWords Services can help you. It makes your website appear at the top rank in search engine results and brings you more profits.

Outsource customer service would be a solution for your SME. To clarify, SME in Hong Kong means an enterprise with not more than one hundred employees in it. Thus, the customer service role is important to look by. Especially if your product growth is growing fast. Customer service is the frontline of your business. They will be the face of your SME. Similarly, it is like a receptionist in the hotel. Therefore, you should hire them since you must grow or defend your reputation. You can recruit customer services via an online job board, a referral from your employee or friend, or outsource company (third party). Outsourcing is when you recruit workers from a third party (outsource company). They will provide what you need at your request. For instance, if you request a programmer. Therefore, they will give you options to choose from. It’s your decision to choose what is the best outsource worker that would fit your SME’s target and culture. Recruiting workers are hard to do since it must fit not only your goal and vision but also your SME’s culture. This article will explain why you should hire outsource customer services for your SME! Why you must hire customer services 1. The bridge between management and customers Customer services will handle and get complaints from customers. Therefore, they are the bridge between management and customers. 2. The face of your SME Customer services will be the face of your SME because they will be the first ones to meet customers. Therefore, how they treat a customer will be your SME’s reputation. One bad treatment and your SME’s reputation will decrease. On the other hand, if you have good customer service. Your SME will have a repeat order and loyalty from customers. 3. Know your weaknesses Because customer services handle complaints in their job. You will know what are weaknesses inside your product or business which is important if you want your business to grow. 4. Problem-solving method Good communication is the key to problem-solving. Good customer service can solve customers' problems if they are not trained enough to use the product. Especially if your implementation specialist has a poor result on his/her job. 5. Increase sales and retention Customer services can increase your sales and retention because if someone is comfortable with services. They might come again, again, and again! Therefore, it is a better way than hiring more salespeople. What are the criteria for the best customer service? 1. Big patience Because of customer handle complaints of customers. Additionally, not to mention if a customer says a rude or bad word to them. Therefore, the best customer service needs big patience to handle it. 2. Fast learner Customer services must know the inside-out of an SME. Thus, customer services must be a fast learner to learn all of SME’s products, services, etc. 3. Remain calm under pressures Some customers are not friendly. In other words, rude. The best customer service must remain calm under pressure to give the best service such as when an angry customer pressures him/her about a bad experience when he/she uses a product from your SME. 4. Problem-solving mindset If there are problems, then there are solutions. It is a customer service role to solve the problem of customers if it is necessary without any help from other divisions. 5. Excellent communication skill As a bridge between management and customers. Therefore, excellent communication skill is needed for customer service to prevent miscommunication, effective and efficient problem-solving for customers. 6. Listening skill This skill is usually forgotten but ironically important. Customer service needs to listen to understand the customer, not just to answer them. Why you should hire from outsourcing company This session will explain why hiring from outsourcing company is more beneficial than doing open recruitment. 1. Saves time We only need to receive applicants to choose from instead of screening a thousand resumes. In conclusion, it saves us time. 2. Cutting cost It reduces the operational cost since you pay the outsourcing company, and the wage of workers is usually lower. 3. Well trained workers Because you can choose a specific job to hire from an outsourcing company. Therefore, you don’t take time too much to train them since they have experience. 4. Reduce risks Well-trained workers mean they know how to do the job with minimal mistakes. So, it reduces the risk for your SME. Conclusion To sum up, if you want to grow your SME, recruiting outsource customer services is an important step to take! We provide the best quality customer service here. Let's grow your SME by hiring professional customer service from us! Click here. After that, getting the best customer service is no dream at all😊!

SEO becomes popular nowadays due to the growth of start-ups and SMEs. Because of Work From Home policy and increasing of unemployment. Therefore, an online store is one of the best solutions to gain money. It is difficult to run a business in this era because of decreasing buying power of people. In other words, Hong Kong is in deflation condition.  An SME must do everything to survive and gain a profit in this difficult era. Therefore, you need solutions because everyone in your SME is at stake. To sum it up, SEO is one of the best solutions to take because people often buy something online rather than offline because if they go out, they are risking themselves getting infected by covid-19. What is SEO? SEO means search engine optimization. In other words, how to use a search engine like google to get your website to be at the top of the result or at least on the first page of search engine page results. This is important because websites get the biggest traffic if it is shown at the top or first page of the search engine result page. If you think about it, it is logical because who bothers to see the second page of the search engine result page? However, an investigator might do it for his/her job. Why you should use SEO for your SME After the explanation. Therefore, you should have guessed why SEO is important for your SME websites? The keyword is traffic! 1. Increases traffic of your website The top of the result or first page in the search engine result page often gets the most traffic. Traffic is important in the small website because your SME is in the introduction/grow phase if you put it in the product life cycle. 2. Brand SEO will help your SME to introduce its quality and product if it has an official website or online store. Not only that, it also increases your websites credibility. 3. Most people use search engine People nowadays search for information that they need via a search engine like google. Therefore, you should use that chance to get the best result for your SME’s website via SEO practice. 4. Your SME’s website will be shown via keywords (simple method) With a good keyword research, your SME’s website will be shown, thus increasing traffic. 5. Easier to convert to become leads Organic traffic is easier to convert to become leads than from social media due to people search more specific information on google. 6. Gain more profits and surviving To sum it up, this method will help your SME to survive in this difficult era. Additionally, it gains more profits in your business. Main indicators of SEO Keywords are important in this method. However, it needs more than that. To sum it up, these are the main indicators of SEO. 1. URL’s structure A good URL structure will give a search engine an easy job to know and look at your website. We recommend using a simple URL. Because, the simpler it is, the friendlier it is to the search engine. For example, www.yourwebsite.com/yourtheme. 2. Domain’s Security Just like when people search for a new home. They prefer to look at a secure place rather than a not secured one. The search engine thinks the same way. In other words, it prefers a website that owns SSL (HTTPS) rather than HTTP only. 3. Main idea or content Your website should have a main idea or content that connects each other. For example, if you build a website that is based on soccer. Your content should be like football players, football matches, football technique, etc. 4. Keywords and search intent You need to know if your topic is searched by a lot of people or not. Additionally, search intent is also important. People sometimes don’t get the information they need just by typing a keyword in the search engine. 5. Content’s structure A tidy structure will look friendly to the search engine. Who bothers to read messy writing? If humans don’t want to, so does the search engine! You must include a good heading and sub-heading, so your content will look tidy and systematic. 6. Title tags and meta description These will help the search engine to know what is your content fully. Title tags are your content title or heading 1. Meanwhile, a meta tag is a short explanation of your content that is usually explained in the first paragraph. 7. Speed Search engine prefers fast loading website to slow loading website. 8. Backlink If someone puts your link in his/her blog, it will increase your rank. Therefore, the search engine will see that your website is more credible. Summary Your websites definitely needs SEO to compete in this online business era. You should use this chance to gain more traffic, profits and become a successful entrepreneur. If you want to get the best result of SEO. Please visit our Seo Service. Our service of SEO adwords setup will give you a huge amount of traffic and you will see the best practice of SEO with your own eyes!

The advantage of using Shopify as your eCommerce platform can be life-changing. If you are a small business owner just starting online and need to create an online store, then using Shopify can be one of the best options available to you. Having an eCommerce store with Shopify is like having your custom-designed storefront on the World Wide Web. It offers you everything you will need for a successful online store, such as shopping cart software, web hosting, SEO marketing, and more, making it an ideal choice for any small business owner. You can start an online store with very little capital if you decide to use Shopify. You do not need an extensive inventory of products to begin with, and this makes setting up your store very easy. The initial setup of your online store is made very easy by the drag and drop interface, which provides you with instant access to your store. Once you have set up your online store with all of the necessary products, you can begin generating revenue. Why is Shopify good for e-commerce?   Shopify is suitable for e-commerce because it has a very user-friendly application development interface (EDI). When a user clicks on one of the shopping options, the web contents are automatically downloaded into the browser without any hassle. Another thing is that most of the web pages are dynamically generated, which means that your users will not be presented with lots of blank spaces. This is where the content management system (CMS) comes into play. With a CMS, you can create a dynamic website without too many delays. Since the web pages are dynamically generated, it also becomes easier for the webmaster to manage the content. If you are a beginner in the world of e-commerce and you want to build some static websites, then the content management system is the best option. It is easy to use because it has built-in features such as a search bar, counter, login area, order management section, catalog view, etc. In addition, the content management system provided by Shopify is also very easy to integrate with third-party add-ons, which means that third-party developers can also add features to your site without writing their code. Many of these dynamic website builders allow for multiple modules to be integrated. This means that you can create different sections for each of your products or services. Furthermore, Shopify is known for its extensive set of plug-ins. This means that you do not need to look for additional plug-ins if you decide to go with Shopify. You will not have to learn any new languages, which can be very time-consuming. In addition, Shopify provides a wide range of third-party add-ons. This means that you can add more features and functions to your static website than what you may get with other self-hosted dynamic websites. Does Shopify Good For Business?   The short answer is "yes." Shopify is an extremely popular platform for both online and offline businesses to thrive on. There is a lot of buzzes circulating that the rise of Shopify, and its popularity, in particular, will lead to the rise of the Internet as a whole. This isn't simply a prediction. More people are starting to see how useful online shopping can be, and they're starting to take advantage of it. When you look at what Shopify has to offer you, it's obvious that it wants to continue to be a viable option for eCommerce. It offers customer reviews, inventory control, and a shopping cart with a very easy-to-use interface. You can add a great deal of your creativity to your store, too. You can choose what products you want to sell, how many, and when you want them delivered to your customers' doors. Shopify doesn't force you into any specific ways of doing business. But is it a good fit for your particular online business? Yes. Shopify is a very stable company, and it's growing by leaps and bounds every single month. This growth shows a real demand for this type of service among people who run online businesses. To take advantage of all the advantages of their solid foundation and continuing growth, you need to provide a superior experience for customers. You need to know how to use their shopping cart. It isn't difficult to do. But it does require some time and effort to learn the interface. Once you get a grasp on it, however, you'll wonder how you ever got along without it. The Advantage of Using Shopify to Run Your Online Store The way the cart displays products is important. When a customer browses a site using Google or another search engine, the first result is the homepage. For most companies, the homepage is the first impression that customers get from your website. If you choose to have a customized homepage on your store, customers will be more apt to visit your website. If your company's logo is on your homepage, then more customers will become familiar with it. The main features of this software include an easy-to-use shopping cart, secure payment processing, free domain registration, free hosting, integrated IP logging, custom logo creation tools, high-quality graphic design support, free mobile app, multi-currency & international merchant account options, detailed website building tutorials, full support on SEO techniques, page-specific custom design tools, and more. Shopify offers many features that your website can use. When customers enter their credit card information in the checkout section, they will be shown a list of available products. If a customer does not see the item, they are looking for immediately, and they will click on "not available" to view options. If they wish to view all available products, they can simply scroll down to the bottom of the page. This feature helps to ensure that your customers always have something to browse through when returning to your site. Another advantage of using Shopify is that the shopping cart you host with them is very secure. All of the information that is entered on the checkout page is encrypted. If an employee at Shopify stores a customer's credit card number for processing, then the encryption is performed right then and there. The encrypted information is passed along with the customer before the transaction is complete. Conclusion Using a shopping cart system to run your online store has several advantages. The company hosting your online store will provide you with payment methods and accept major credit cards. You won't have to hire extra staff members to deal with these details. The cart will manage everything for you. Once your online store is up and running, then you can focus on creating a highly SEO-driven website for the rest of your online store. SEO is highly important to help you rank highly on the search engines so that your visitors will come to buy your products instead of other online stores. It is also highly important because it will ensure that you get better offers for your products since the number of visitors on your site is mainly determined by the search engines' amount of traffic on that specific keyword. Being an eCommerce website owner, you're already on the cutting edge of technology. The addition of a fully automated online store, however, makes you stand out from your competition. If you want to make the most of your online store, then you should consider using Shopify. They provide you with a cart system that allows you to manage and operate your online store in just minutes. Are you ready to use Shopify to support the progress of your online business? Go immediately check Smebrother Shopify Website Building and create your business website without any hassle.

Search engine optimization is the process of enhancing the quality and volume of website visitors to a specific site or a particular page by search engines. SEO will target free traffic as opposed to paid or direct traffic. In other words, this technique focuses on making sure that your site appears in the top positions of search results for relevant keywords. The first aim of SEO is to rank high in the search engine results for targeted keywords. SEO experts use techniques and software to accomplish this. Keywords or phrases are targeted depending on what the visitor to your website is looking for. SEO firms have tools that enable them to analyze keywords and create content that is most often found in the search engines like Google and Yahoo. They then take these keywords and create suitable content to be placed on the top pages of the search engines like Google and Yahoo. What is SEO? How does it work? Search engines are using a special algorithm to rate the relevance of a webpage. The process is called search engine optimization, or optimization for search engines, and it helps your web pages rank on the search results page. The best strategies achieve the highest ranking, and these are called SEO or search engine optimization strategies. The major criteria on which the rankings are calculated to include the number of incoming links, the total number of words used in the web pages, and the total number of pages indexed by the search engines every month. Why Is SEO Important For Business? The benefits of SEO are not just limited to online businesses but also to offline businesses as well. The ranking of your website plays a very crucial role in getting more business. When your business gets listed in Google Places, you will be reaching more customers online. Moreover, when you are featured in other local business directories, you will gain credibility and more customers will trust your brand. When online business owners get listed in search engines, they usually focus on their website. However, there is another benefit of having a website besides promoting your business. You need to have good content on your site so that people will want to visit your site and buy your products. When the content on your site is good, it will get better rankings with search engines. SEO will drive more traffic to your site. Once your site is listed in Google and other popular search engines, people will conduct a search using those keywords and you will get more traffic. If you do not have an idea on how to make your website rank well with search engines, there are professionals who will do it for you. You just have to make sure that the person who will do it is reputable. What You Will Get When Implementing SEO For Your Business? SEO is a great benefit for business because it allows you to compete with other companies established in the same industry. As a result, you will increase your profit because SEO can also help you attract new customers. If you spend money on advertising, it is important that you also spend money on attracting more customers to your website. Link building and creating a targeted article is one of the best ways to improve your Google page rank and increase your website traffic. Because search engines give higher rankings to websites with many quality links and fresh informatic articles, you can easily achieve a high Google page rank and high SEO rankings. SEO is important because it gives you more chances to be on the first page of search engines. The more backlinks you have pointing to your website, and the more informative articles you have, the more popular your website. With more popular websites, you will have more chances of getting more customers and earning more profit. Link building should be considered a part of all your SEO activities. Remember, without a good system, and there will be no SEO benefit for the business. SEO benefit for business is a very valuable advantage. You will have a more efficient online marketing system and be able to increase your profits. Because search engines give higher page rankings to websites with many quality links, this will surely increase your business's potential. So if you want your business to succeed, SEO benefit for business is the way to go. The Two Main Things Of The SEO Method There are two types of SEO that you need to know, On-page and Off-page. On-Page SEO deals with the internal factors that drive traffic to a website. The main objective of this technique is to improve the user experience of a website by enhancing its internal structure and web navigation. On-page SEO is the process of optimizing the content of a web page. This is the process where a company improves the web's physical layout by including meta tags, keyword density, title tags, and image tags. In addition, internal links, directories, and keywords are included in the design. On-page SEO services include building link popularity, generating internal backlinks, generating relevant links, and article marketing. Off-Page SEO Off-page SEO is an optimization technique that deals with creating inbound links to a website. This process is carried out through directory submission, blog commenting, and social bookmarking. This increases the authority of a website in the eyes of major search engines. By increasing the authority of a website, it is easier to attract quality traffic. On-Page SEO On-page SEO consists of various factors, such as optimizing the website content. Search engines use different criteria when determining page ranking. A website needs to comply with the basic SEO requirements like title tags, keyword density, meta description, and keyword tags. It is also necessary to have a unique layout, adequate content, and informative content. The content of a web page is what attracts the visitor's attention while reading the main text. Conclusion Several factors affect the ranking of the website. Search algorithms are continuously changing. The importance of the webmaster's knowledge is becoming increasingly important in maintaining a high rank. There is a continuous need to improve the web page ranking. The content needs to be updated regularly to maintain visibility and relevance. A large number of off-site factors also contribute to improving a website's position. Knowing about the importance of SEO for the progress of your business, then you must take steps in advancing your business by using SEO services. Are you confused about what steps to start with? Do you look for the right SEO services from a professional agency? Smebrother is your choice. Take your business to the next level with us.  

The one of the important key of bussiness continuity and development is our customers. They are the recepients of our product benefits, and certainly they are also the party that give our bussiness cash flow. Without them, our bussiness doesn’t exist. Furthermore, the growth of bussiness never happens if we lost the contact or the interaction with them. If we have good communication to them, it could make us easier to do marketing and up our selling target. Because have the customer’s database is not enough. We have to take care of them with our bussiness capacity. What happen if we still established in a good communication? Of course they would re-purchase our products and also recommend us to their circle too! The bad treatment to our customers or lost contact after purchasing – just a formal transaction relation doesn’t make customers come back to us and our brands doesn’t remarkable in their mind. So we should more patient to feed them the soft communcation, instead of hard selling them every single day. They will bored right? And here we are, the 4 easy formula to stay inside a good relationship with our customers: Hear And Deep Listen The Honest Testimonial In reality, the customers that choose our products to fulfill their needs/want, off course have the comments about those products. At least one comment. Because they already spent their money to use our solution to their problem. It means that they already give us the trust in the problem that they face. Who wants spent the money for bought the useless product? Off course the clients must have any expectations about the products. If we confused about how to still connect with our product’s buyers, we could provide the “listening to the product’s feedback” place. Whatever it form, make sure that our customer’s could convey they felt and tought honestly to us. Chat one by one in any social media, open the comments section in website, or in public posts in social media. With this, we would receive the positives and the negatives side about our services from all of them after purchasing and use our products. They would happy too if we could reply their feedback with politely and friendly. Feed Them With Enough Related Product Information And Poured Into Many Contents Considering before purchasing often did by many people. The contents about product information and also the relate education about it would help them to choose. If you want to maximize, don’t forget to make the customers or followers contribute the product formulations. Isn’t one of the reason we create products and build a bussiness is to solve customer’s problem? Listen to them and gain many ideas from any platforms. But, once is not enough. We should update our feed and catch the trends of our market to create the newest contents, consistently. No matter if we could update just for once a week. They will aware about our brand’s existence. In nowadays, we also could update the interactive contents such as Q&A, polling, etc. right? So, let’s try to use many feature in our possible channel to engage with our customers. Give Them Appreciation Everyone love a honest appreciaton, said Dale Carnegie. Our customers love it too! We could pour it into many kinds of communication that able to reached by customer. The example of easy way to keep interacts with customers for this points can be: compliment contents in social medias, thank you card in our product, simple gift addition while they purchase our product, and many more! And here some example to give them a nice words: Have a great day ! Thank you for supporting us ! You are an excellent mom ! (baby’s product) This is a small gift just only for our loyal customers ! Enjoy it !  Keep two side-direction communication If we already interact with our audiences in any platforms before they buy, follow up the customers is no less important. We shouldn’t worry if they will uncomfortable with our strategies to ask and keep the communication to them. Even the customers would be happy if they could speak up their needs and complains. Furthermore, actually they have addition question about the product. Yes, these works will be a huge homework for the bussiness. Receive all of the bad complains, feed with interactive contents every time, follow up in chat or email if we have the database of the customers, and also ensure them to be a loyal customers for us. Need many patiences, time, and human resources. But, it also a huge investation too right? Interaction before and after transaction ! And our bussiness will be the remarkable brand for them. If your need any kind of service for your bussiness, you could visit us here. SME Bro is a regional business service provider based in Hong Kong. We have service office in Guangzhou, Shenzhen & Hong Kong to provide company opening, tax & audit service, funding & bank applications On top, we provide professional e-commerce service for international & Hong Kong E-Commerce to jump start their business in China.

In recent age, “Googling” to searching for information before finally decide what solution, is the path that 8 from 10 customers generally use. It means, website could be so powerful for your perfect information place and surely can attract people to buy what we offer. With interesting website, amount traffic of people that gain information about many solutions as they need and purchase number on our website could increase more than we think! But, if we didn’t build our website properly, don’t expect for the huge of viewers and buyers. Besides, people could easily underestimate our brand and choose another brand or competitor. Low quality of website, low traffics and customer too. Worth to try, these 10 ideas could improve your website. Make the very unique and remarkable domain. Don’t ignore the website domain’s name. Why? because customers attract on us and one of their reason is from our unique domain’s. Apart from creating a unique domain, make those fit with popular relate keyword with our products, and ensure your domain is so easy to remember too. In other word, we have to formulate our domain’s name with the unique SEO-able simple short words for catch more customer. Compare this: www.packingyourthings.com with www.thebestfoodpackagingboxandplastic.com. Which is more unique simple and remarkable domain? I’m sure we have a same choice. Fill the complete information about our business If social media was used for product display and interactive place, website is most appropriate place to give further information. More complete our information, more customer pleased because our website fulfill they needs. This idea based on the main motive of prospective customers to surfing google machine. Yes! Searching for enough information from a website. Those information including all of our business information, location, how to order, contact person, testimonial, and many more!   We could imagine about customer journey on internet or what kind of information they need first before transaction happen. Explore it and apply to our website. Certainly, people will stay if we have very complete information as they want. Don’t Forget to complete our web information with product explanation A delicious food is incomplete without a bit of salt. As well as product info in our website. Many of information in a website is incomplete without products description. What kind of problem we solve, vary of our brand service, and the detail about the product such as: benefit, price, size, weight, color, side-effect or others description based on the type of the product, would support customer’s consideration. Lack of knowledge could easily make people left our website. Many example of website features that couldn’t provide enough information about brand and product so they skip to another site. Therefore, make sure your website contain a perfect product info as customer’s need. Great design, great visitor Ensure your design including feature, placement, color, shape, content type, font match with your customer’s character. Before it, make sure we already have a database about customer segment including about customer’s interest. In general, women identic with pink color and epic design. Also men, usually compatible with dark theme such as black or navy design. Each of data such as age, profession, gender, location, and many variables could have their own characteristic. Make them happy with our brand design that match with them.  Word and diction in whole contents in your website, based on your customer’s character Not just the match design, the contents should sounds like client’s language. Learn and research their way to discuss and response, viral trends, spesific familar word, could be some powerful ingredients to create a contents. If you difficult to handle it, you could delegate it to content creator services.  Consistently update a new blog contents that based on customer’s need and interest What happen if we attacked by ads, product promotion, product information, everytime. Day by day, hour by hour, even minute by minute, every moment. We will stuck in boredom situation and being more worst if those relate with a brand or product that contains promotion only. Welcome to the softselling in internet world, who people could more stay with our brand because of contents. Alright, we spend more time on a website that contain full of information that we really need. Whatever the kind of contents it is – videos, articles, podcasts, or just a piece of photos with a creative caption, as long as the uploads are consistent, people would consume our posts to fulfill their thirst of information. Ensure your website load with fast speed With quick respon of website loading, our customer will directly view our website appearance and information. So, they didn’t wait our website load too slow. How many of us, change the visit from a website to another website because of that website running out of our patience stock? Clients want to obtain many information as they need as fast as possible. So, why we don’t provide the best service including the speed of website loading?  Connect your website with another social media links Absolutely we have another platform of social media that could be accessed by customer. At least one another social media link. With put those links in our website, people could discover more about our brand and attract more interest if match with their needs.  Add “search bar” fitur to easier the customer’s journey Vary of contents and little bit of information. It can solve with search bar fitur in our website. Explain your story of your business We can start from the history, vision and mission, what kind of brand services, and maybe the person behind the scene too! In this digital age, attention of people on every contents including websites on internet right now just 3 second. If those not interesting for your customer, they will search for another contents quickly. So, will you let them go away when they just arrived click on your website? If your need a service to build and maintanance your website for your bussiness, you could visit us here. Grab your chance fast !